Potential adult advertising reach
April 2026 · Worldwide
Advertising estimate · Adults reachable through TikTok advertising toolsSource and definitionWho’s on TikTok, what they’re watching, and how your content compares.
Planning your next video or checking a number for your next report? Explore the latest TikTok research, see what it means in 2026, and put your own engagement figures to work.
Reviewed · By Celebian · Sources and methods
April 2026 · Worldwide
Advertising estimate · Adults reachable through TikTok advertising toolsSource and definition5 February–18 June 2025 · United States
Survey · US adultsSource and definitionAug 2025 · United States
Survey · US adultsSource and definitionTikTok reaches a huge audience. These two figures show its global advertising scale and how widely it is used among US adults.
Potential adult ad reach worldwide
April 2026 · TikTok advertising tools37% of US adults say they use TikTok
Feb–Jun 2025 · Pew Research CenterSources: DataReportal · Pew Research Center
| Measure / scope | Reported value | Data period | Evidence |
|---|---|---|---|
| Potential adult advertising reachWorldwide · Adults reachable through TikTok advertising tools | 1.56 billion accounts | January 2024 | Advertising estimate DataReportal |
| Potential adult advertising reachWorldwide · Adults reachable through TikTok advertising tools | 1.59 billion accounts | January 2025 | Advertising estimate DataReportal |
| Potential adult advertising reachWorldwide · Adults reachable through TikTok advertising tools | 2.21 billion accounts | April 2026 | Advertising estimate DataReportal |
Each advertising snapshot reflects the tools and coverage at that date. For changes over time, use a series with consistent methods.
| Measure / scope | Reported value | Data period | Evidence |
|---|---|---|---|
| European monthly active recipients milestoneEurope (32 countries) · Monthly active recipients in 32 named European countries | 200 million recipients (more than) | Milestone announced 2025-09-05 | Company disclosure TikTok |
| Global monthly community milestoneWorldwide · People coming to TikTok monthly, as described by TikTok | 1 billion people (more than) | Milestone announced 2021-09-27 | Company disclosure TikTok |
| Measure / scope | Reported value | Data period | Evidence |
|---|---|---|---|
| US adults who say they use TikTokUnited States · US adults | 37% | 5 February–18 June 2025 | Survey Pew Research Center |
Pew’s March 2026 overview uses its 2025 adoption survey. See our TikTok trends article for the wider story.
Indonesia, the United States and Brazil each offer a large adult audience. The latest comparison now covers ten markets, with five shown below.
Potential adult advertising reach · Late 2025
Millions of accounts. Bars start at zero. Selected markets; explore all ten below.
Sources: DataReportal · Indonesia · DataReportal · United States · DataReportal · Brazil · DataReportal · Mexico · DataReportal · Pakistan
China has Douyin, TikTok’s sister app from ByteDance. They are separate platforms, so Douyin’s audience isn’t part of this TikTok comparison. DataReportal covers China and Douyin separately.
Select a country above to see its audience in the chart. You can compare up to three at a time.
| Measure / scope | Reported value | Data period | Evidence |
|---|---|---|---|
| Bangladesh adult ad reachBangladesh · Adults reachable through TikTok advertising tools | 46.5 million accounts | January 2025 | Advertising estimate DataReportal |
| Brazil adult ad reachBrazil · Adults reachable through TikTok advertising tools | 91.7 million accounts | January 2025 | Advertising estimate DataReportal |
| Egypt adult ad reachEgypt · Adults reachable through TikTok advertising tools | 41.3 million accounts | January 2025 | Advertising estimate DataReportal |
| Indonesia adult ad reachIndonesia · Adults reachable through TikTok advertising tools | 108 million accounts | January 2025 | Advertising estimate DataReportal |
| Mexico adult ad reachMexico · Adults reachable through TikTok advertising tools | 85.4 million accounts | January 2025 | Advertising estimate DataReportal |
| Pakistan adult ad reachPakistan · Adults reachable through TikTok advertising tools | 66.9 million accounts | January 2025 | Advertising estimate DataReportal |
| Philippines adult ad reachPhilippines · Adults reachable through TikTok advertising tools | 62.3 million accounts | January 2025 | Advertising estimate DataReportal |
| Russia adult ad reachRussia · Adults reachable through TikTok advertising tools | 56 million accounts | January 2025 | Advertising estimate DataReportal |
| United States adult ad reachUnited States · Adults reachable through TikTok advertising tools | 136 million accounts | January 2025 | Advertising estimate DataReportal |
| Vietnam adult ad reachVietnam · Adults reachable through TikTok advertising tools | 40.9 million accounts | January 2025 | Advertising estimate DataReportal |
| Brazil adult ad reachBrazil · Adults reachable through TikTok advertising tools | 131 million accounts | Late 2025 | Advertising estimate DataReportal |
| Indonesia adult ad reachIndonesia · Adults reachable through TikTok advertising tools | 180 million accounts | Late 2025 | Advertising estimate DataReportal |
| United States adult ad reachUnited States · Adults reachable through TikTok advertising tools | 153 million accounts | Late 2025 | Advertising estimate DataReportal |
| Mexico adult ad reachMexico · Adults reachable through TikTok advertising tools | 99.0 million accounts | Late 2025 | Advertising estimate DataReportal |
| Pakistan adult ad reachPakistan · Adults reachable through TikTok advertising tools | 79.9 million accounts | Late 2025 | Advertising estimate DataReportal |
| Vietnam adult ad reachVietnam · Adults reachable through TikTok advertising tools | 76.1 million accounts | Late 2025 | Advertising estimate DataReportal |
| Russia adult ad reachRussia · Adults reachable through TikTok advertising tools | 66.7 million accounts | Late 2025 | Advertising estimate DataReportal |
| Philippines adult ad reachPhilippines · Adults reachable through TikTok advertising tools | 64.0 million accounts | Late 2025 | Advertising estimate DataReportal |
| Bangladesh adult ad reachBangladesh · Adults reachable through TikTok advertising tools | 56.2 million accounts | Late 2025 | Advertising estimate DataReportal |
| Egypt adult ad reachEgypt · Adults reachable through TikTok advertising tools | 48.8 million accounts | Late 2025 | Advertising estimate DataReportal |
Share of TikTok’s global adult advertising audience · January 2025
Female 44.3%
Male 55.7%
0–100% scale. Age totals add the reported female and male shares; rounding may affect the sum.
Source: DataReportal
| Measure / scope | Reported value | Data period | Evidence |
|---|---|---|---|
| Female, age 18–24Worldwide · All adults in the global TikTok advertising audience | 14.1% of adult ad audience | January 2025 | Advertising estimate DataReportal |
| Male, age 18–24Worldwide · All adults in the global TikTok advertising audience | 16.6% of adult ad audience | January 2025 | Advertising estimate DataReportal |
| Female, age 25–34Worldwide · All adults in the global TikTok advertising audience | 14.6% of adult ad audience | January 2025 | Advertising estimate DataReportal |
| Male, age 25–34Worldwide · All adults in the global TikTok advertising audience | 20.7% of adult ad audience | January 2025 | Advertising estimate DataReportal |
| Female, age 35–44Worldwide · All adults in the global TikTok advertising audience | 7.2% of adult ad audience | January 2025 | Advertising estimate DataReportal |
| Male, age 35–44Worldwide · All adults in the global TikTok advertising audience | 9.2% of adult ad audience | January 2025 | Advertising estimate DataReportal |
| Female, age 45–54Worldwide · All adults in the global TikTok advertising audience | 4.3% of adult ad audience | January 2025 | Advertising estimate DataReportal |
| Male, age 45–54Worldwide · All adults in the global TikTok advertising audience | 4.9% of adult ad audience | January 2025 | Advertising estimate DataReportal |
| Female, age 55+Worldwide · All adults in the global TikTok advertising audience | 4.1% of adult ad audience | January 2025 | Advertising estimate DataReportal |
| Male, age 55+Worldwide · All adults in the global TikTok advertising audience | 4.3% of adult ad audience | January 2025 | Advertising estimate DataReportal |
| Female share of adult ad audienceWorldwide · Global adult advertising audience | 44.3% | January 2025 | Advertising estimate DataReportal |
| Male share of adult ad audienceWorldwide · Global adult advertising audience | 55.7% | January 2025 | Advertising estimate DataReportal |
US adults regularly getting news on TikTok, within each age group · Aug 2025
0–100% of each age group.
Source: Pew Research Center
| Measure / scope | Reported value | Data period | Evidence |
|---|---|---|---|
| Regular news use, US adults aged 18–29United States · US adults within the specified age group | 43% | 18–24 August 2025 | Survey Pew Research Center |
| Regular news use, US adults aged 30–49United States · US adults within the specified age group | 25% | 18–24 August 2025 | Survey Pew Research Center |
| Regular news use, US adults aged 50–64United States · US adults within the specified age group | 10% | 18–24 August 2025 | Survey Pew Research Center |
| Regular news use, US adults aged 65+United States · US adults within the specified age group | 3% | 18–24 August 2025 | Survey Pew Research Center |
Daily viewing and searching give creators two useful openings: become part of someone’s routine, or answer a question when they need it.
All US adults · Feb–Mar 2025
Surveyed US consumers · 2026
Sources: Pew Research Center · Adobe Express
| Measure / scope | Reported value | Data period | Evidence |
|---|---|---|---|
| US adults who use TikTok dailyUnited States · All US adults, including non-users | 24% | 24 February–2 March 2025 | Survey Pew Research Center |
| US consumers who have used TikTok for searchUnited States · Surveyed US consumers | 41% | 2024 survey | Survey Adobe Express |
| US consumers who have used TikTok for searchUnited States · Surveyed US consumers | 49% | 2026 survey | Survey Adobe Express |
Adobe lists both January and February as collection months for its 2026 survey. We label that result by year.
Share of all US adults, by survey year.
Bars start at zero. Exact figures are in the expandable table below.
Source: Pew Research Center
| Measure / scope | Reported value | Data period | Evidence |
|---|---|---|---|
| US adults who regularly get news on TikTokUnited States · US adults | 3% | Aug – Sept 2020 | Survey Pew Research Center |
| US adults who regularly get news on TikTokUnited States · US adults | 6% | Jul – Aug 2021 | Survey Pew Research Center |
| US adults who regularly get news on TikTokUnited States · US adults | 10% | Jul – Aug 2022 | Survey Pew Research Center |
| US adults who regularly get news on TikTokUnited States · US adults | 14% | Sept – Oct 2023 | Survey Pew Research Center |
| US adults who regularly get news on TikTokUnited States · US adults | 17% | Jul – Aug 2024 | Survey Pew Research Center |
| US adults who regularly get news on TikTokUnited States · US adults | 20% | Aug 2025 | Survey Pew Research Center |
Newer app-use estimates show plenty of attention on TikTok, alongside a slowdown in total US viewing time.
Sensor Tower · reported app-use estimates
Per day in March 2025
Average among US TikTok app usersQ4 2024 compared with Q4 2023
Change in aggregate hours across usersSources: Sensor Tower · March 2025 · Sensor Tower · Q4 2024
These newer figures describe reported app use, rather than a forecast. The old series covers annual US adult time on any device; Sensor Tower covers app use over different periods. We can compare the direction, but there isn’t a matching observed series here to score the old forecast.
| Measure / scope | Reported value | Data period | Evidence |
|---|---|---|---|
| US TikTok app time per userUnited States · US TikTok app users in Sensor Tower’s estimates | 75 minutes per day | March 2025 | App usage estimate Sensor Tower |
| Change in aggregate US TikTok app timeUnited States · US TikTok app users in Sensor Tower’s estimates | -12% | Q4 2024 vs Q4 2023 | App usage estimate Sensor Tower |
Million minutes across adult users · June 2023 report. Solid bars: estimates. Dashed bars: forecasts.
Bars start at zero. Exact figures are in the expandable table below.
Source: EMARKETER
| Measure / scope | Reported value | Data period | Evidence |
|---|---|---|---|
| Aggregate US adult daily TikTok timeUnited States · US adult TikTok users; aggregate time | 684 million minutes per day | 2019 estimate | Panel estimate EMARKETER |
| Aggregate US adult daily TikTok timeUnited States · US adult TikTok users; aggregate time | 2,014 million minutes per day | 2020 estimate | Panel estimate EMARKETER |
| Aggregate US adult daily TikTok timeUnited States · US adult TikTok users; aggregate time | 3,138 million minutes per day | 2021 estimate | Panel estimate EMARKETER |
| Aggregate US adult daily TikTok timeUnited States · US adult TikTok users; aggregate time | 3,997 million minutes per day | 2022 estimate | Panel estimate EMARKETER |
| Aggregate US adult daily TikTok timeUnited States · US adult TikTok users; aggregate time | 4,428 million minutes per day | 2023 forecast | Forecast EMARKETER |
| Aggregate US adult daily TikTok timeUnited States · US adult TikTok users; aggregate time | 4,801 million minutes per day | 2024 forecast | Forecast EMARKETER |
| Aggregate US adult daily TikTok timeUnited States · US adult TikTok users; aggregate time | 5,190 million minutes per day | 2025 forecast | Forecast EMARKETER |
The 2023–2025 figures remain forecasts from the June 2023 report. Total time across everyone and time per user answer different questions.
What does a typical video achieve? Start with a study that matches the account type and measure you’re interested in. Here are two recent findings to know.
Metricool’s Jan–Feb 2026 sample compared with Jan–Feb 2025.
Socialinsider’s 2025 annual average. Includes likes, comments, shares and saves.
Sources: Metricool · Socialinsider
Metricool’s 2026 report gives us a newer baseline for active accounts. Average weekly posting rose between the two samples, while average views per video fell.
Metricool · averages across its studied accounts · January–February in each year
Views are rounded here; the table keeps the full values. These are overall averages. The report groups accounts by size and content format, rather than repeating the 2023 personal/business comparison.
Source: Metricool
A newer Buffer analysis points to the same broad opportunity as the earlier Metricool study: give a useful story time to unfold. It compares reach and watch time across video lengths.
Over one minute versus 30–60 seconds · Buffer’s analysis of 1.1 million TikToks, published March 2025
More unique viewers in the longer-video group
More time watched in the longer-video group
Buffer does not give the collection dates. Its longer group runs from over one minute to ten minutes.
The 2026 picture: Metricool’s average video length stayed close to 46 seconds — 45.76 in Jan–Feb 2025 and 45.94 in Jan–Feb 2026. That report doesn’t repeat the older performance-by-length breakdown.
These studies still offer useful context for planning your videos, with account-type comparisons and detailed video-length bands. Personal accounts here include creators and personal brands.
Average views per video, by length · Metricool’s 2024 six-month sample
Bars start at zero. Views are rounded to whole numbers here; the table keeps the source’s precision.
Source: Metricool
Metricool · 180-day sample · averages across the studied accounts
Source: Metricool
| Measure / scope | Reported value | Data period | Evidence |
|---|---|---|---|
| Brand engagement per follower: annual tableWorldwide · International brand accounts in Socialinsider’s sample | 2.50% | 2024 calendar year | Content sample SocialinsiderAverage per-post rate. (Likes + comments + shares + saves) / followers × 100, averaged across posts Sample and limits70 million posts across Facebook, Instagram, TikTok and X, January 2024–December 2025; TikTok-only base not disclosed. The annual table gives 3.70% for 2025; the accompanying text gives 3.73%. We use the annual table. Later headline values cover different or unspecified periods. |
| Brand engagement per follower: annual tableWorldwide · International brand accounts in Socialinsider’s sample | 3.70% | 2025 calendar year | Content sample SocialinsiderAverage per-post rate. (Likes + comments + shares + saves) / followers × 100, averaged across posts Sample and limits70 million posts across Facebook, Instagram, TikTok and X, January 2024–December 2025; TikTok-only base not disclosed. The annual table gives 3.70% for 2025; the accompanying text gives 3.73%. We use the annual table. Later headline values cover different or unspecified periods. |
| Business accounts: average monthly postsWorldwide · TikTok accounts connected to Metricool in the sample | 14.45 posts per month | 2023 study; 180-day sample | Content sample MetricoolMean. Arithmetic mean of posts per account per month Sample and limits3,422,461 videos; 85,261 accounts (37,636 personal, 47,625 business); 180 days. Exact start and end dates not disclosed. Accounts connected to Metricool. The source table gives one more view than the accompanying text; this reference uses the table values. |
| Personal accounts: average monthly postsWorldwide · TikTok accounts connected to Metricool in the sample | 16.59 posts per month | 2023 study; 180-day sample | Content sample MetricoolMean. Arithmetic mean of posts per account per month Sample and limits3,422,461 videos; 85,261 accounts (37,636 personal, 47,625 business); 180 days. Exact start and end dates not disclosed. Accounts connected to Metricool. The source table gives one more view than the accompanying text; this reference uses the table values. |
| Average views: 0–9 secondsWorldwide · Videos in Metricool’s connected-account sample | 18,994 views per video | 2023 study; 180-day sample | Content sample MetricoolMean. Sum of views / videos in duration band Sample and limits3,422,461 videos; 85,261 accounts over 180 days; exact field dates not disclosed. The study groups existing videos by length. Their topics and audiences also vary. The duration bands follow the source graphic; the HTML table uses account-size labels in error. Later studies use different bands. |
| Personal average views: 1–10 secondsWorldwide · Videos from connected Metricool accounts | 11,110.77 views per video | 2024 study; six-month sample | Content sample MetricoolMean. Mean views per video in this account type and duration band Sample and limits87,600 accounts; 1,001,817 videos and 73,388 images/carousels. Six months in 2024; exact field dates not stated in PDF. Accounts connected to Metricool. The duration bands differ from those used in the 2023 study. |
| Professional average views: 1–10 secondsWorldwide · Videos from connected Metricool accounts | 14,256.34 views per video | 2024 study; six-month sample | Content sample MetricoolMean. Mean views per video in this account type and duration band Sample and limits87,600 accounts; 1,001,817 videos and 73,388 images/carousels. Six months in 2024; exact field dates not stated in PDF. Accounts connected to Metricool. The duration bands differ from those used in the 2023 study. |
| Personal average views: 1–2 minutesWorldwide · Videos from connected Metricool accounts | 40,923.18 views per video | 2024 study; six-month sample | Content sample MetricoolMean. Mean views per video in this account type and duration band Sample and limits87,600 accounts; 1,001,817 videos and 73,388 images/carousels. Six months in 2024; exact field dates not stated in PDF. Accounts connected to Metricool. The duration bands differ from those used in the 2023 study. |
| Professional average views: 1–2 minutesWorldwide · Videos from connected Metricool accounts | 50,486.37 views per video | 2024 study; six-month sample | Content sample MetricoolMean. Mean views per video in this account type and duration band Sample and limits87,600 accounts; 1,001,817 videos and 73,388 images/carousels. Six months in 2024; exact field dates not stated in PDF. Accounts connected to Metricool. The duration bands differ from those used in the 2023 study. |
| Average views: 10–15 secondsWorldwide · Videos in Metricool’s connected-account sample | 23,930 views per video | 2023 study; 180-day sample | Content sample MetricoolMean. Sum of views / videos in duration band Sample and limits3,422,461 videos; 85,261 accounts over 180 days; exact field dates not disclosed. The study groups existing videos by length. Their topics and audiences also vary. The duration bands follow the source graphic; the HTML table uses account-size labels in error. Later studies use different bands. |
| Personal average views: 11–30 secondsWorldwide · Videos from connected Metricool accounts | 14,455.40 views per video | 2024 study; six-month sample | Content sample MetricoolMean. Mean views per video in this account type and duration band Sample and limits87,600 accounts; 1,001,817 videos and 73,388 images/carousels. Six months in 2024; exact field dates not stated in PDF. Accounts connected to Metricool. The duration bands differ from those used in the 2023 study. |
| Professional average views: 11–30 secondsWorldwide · Videos from connected Metricool accounts | 26,816.65 views per video | 2024 study; six-month sample | Content sample MetricoolMean. Mean views per video in this account type and duration band Sample and limits87,600 accounts; 1,001,817 videos and 73,388 images/carousels. Six months in 2024; exact field dates not stated in PDF. Accounts connected to Metricool. The duration bands differ from those used in the 2023 study. |
| Average views: 16–29 secondsWorldwide · Videos in Metricool’s connected-account sample | 28,863 views per video | 2023 study; 180-day sample | Content sample MetricoolMean. Sum of views / videos in duration band Sample and limits3,422,461 videos; 85,261 accounts over 180 days; exact field dates not disclosed. The study groups existing videos by length. Their topics and audiences also vary. The duration bands follow the source graphic; the HTML table uses account-size labels in error. Later studies use different bands. |
| Personal average views: 2–5 minutesWorldwide · Videos from connected Metricool accounts | 52,381.72 views per video | 2024 study; six-month sample | Content sample MetricoolMean. Mean views per video in this account type and duration band Sample and limits87,600 accounts; 1,001,817 videos and 73,388 images/carousels. Six months in 2024; exact field dates not stated in PDF. Accounts connected to Metricool. The duration bands differ from those used in the 2023 study. |
| Professional average views: 2–5 minutesWorldwide · Videos from connected Metricool accounts | 53,449.72 views per video | 2024 study; six-month sample | Content sample MetricoolMean. Mean views per video in this account type and duration band Sample and limits87,600 accounts; 1,001,817 videos and 73,388 images/carousels. Six months in 2024; exact field dates not stated in PDF. Accounts connected to Metricool. The duration bands differ from those used in the 2023 study. |
| Average views: 30–53 secondsWorldwide · Videos in Metricool’s connected-account sample | 30,733 views per video | 2023 study; 180-day sample | Content sample MetricoolMean. Sum of views / videos in duration band Sample and limits3,422,461 videos; 85,261 accounts over 180 days; exact field dates not disclosed. The study groups existing videos by length. Their topics and audiences also vary. The duration bands follow the source graphic; the HTML table uses account-size labels in error. Later studies use different bands. |
| Personal average views: 31–60 secondsWorldwide · Videos from connected Metricool accounts | 21,898.96 views per video | 2024 study; six-month sample | Content sample MetricoolMean. Mean views per video in this account type and duration band Sample and limits87,600 accounts; 1,001,817 videos and 73,388 images/carousels. Six months in 2024; exact field dates not stated in PDF. Accounts connected to Metricool. The duration bands differ from those used in the 2023 study. |
| Professional average views: 31–60 secondsWorldwide · Videos from connected Metricool accounts | 28,506.59 views per video | 2024 study; six-month sample | Content sample MetricoolMean. Mean views per video in this account type and duration band Sample and limits87,600 accounts; 1,001,817 videos and 73,388 images/carousels. Six months in 2024; exact field dates not stated in PDF. Accounts connected to Metricool. The duration bands differ from those used in the 2023 study. |
| Personal average views: 5–10 minutesWorldwide · Videos from connected Metricool accounts | 37,058.51 views per video | 2024 study; six-month sample | Content sample MetricoolMean. Mean views per video in this account type and duration band Sample and limits87,600 accounts; 1,001,817 videos and 73,388 images/carousels. Six months in 2024; exact field dates not stated in PDF. Accounts connected to Metricool. The duration bands differ from those used in the 2023 study. |
| Professional average views: 5–10 minutesWorldwide · Videos from connected Metricool accounts | 49,480.88 views per video | 2024 study; six-month sample | Content sample MetricoolMean. Mean views per video in this account type and duration band Sample and limits87,600 accounts; 1,001,817 videos and 73,388 images/carousels. Six months in 2024; exact field dates not stated in PDF. Accounts connected to Metricool. The duration bands differ from those used in the 2023 study. |
| Average views: 54+ secondsWorldwide · Videos in Metricool’s connected-account sample | 38,526 views per video | 2023 study; 180-day sample | Content sample MetricoolMean. Sum of views / videos in duration band Sample and limits3,422,461 videos; 85,261 accounts over 180 days; exact field dates not disclosed. The study groups existing videos by length. Their topics and audiences also vary. The duration bands follow the source graphic; the HTML table uses account-size labels in error. Later studies use different bands. |
| Reported change in video viewsWorldwide · Metricool’s worldwide TikTok account sample | -31.30% | January–February 2026 vs January–February 2025 | Content sample MetricoolSource-reported change in average views. (2026 mean / 2025 mean − 1) × 100 Sample and limits2,314,756 posts from more than 92,000 accounts across the two January–February windows. Compare the two named January–February windows. The full report gives absolute means, but does not establish a matched-account panel. Accounts with no publications and posts with zero impressions or zero interactions were excluded. |
| Business accounts: average video viewsWorldwide · TikTok accounts connected to Metricool in the sample | 23,782 views per video | 2023 study; 180-day sample | Content sample MetricoolMean. Arithmetic mean of views per video Sample and limits3,422,461 videos; 85,261 accounts (37,636 personal, 47,625 business); 180 days. Exact start and end dates not disclosed. Accounts connected to Metricool. The source table gives one more view than the accompanying text; this reference uses the table values. |
| Personal accounts: average video viewsWorldwide · TikTok accounts connected to Metricool in the sample | 32,108 views per video | 2023 study; 180-day sample | Content sample MetricoolMean. Arithmetic mean of views per video Sample and limits3,422,461 videos; 85,261 accounts (37,636 personal, 47,625 business); 180 days. Exact start and end dates not disclosed. Accounts connected to Metricool. The source table gives one more view than the accompanying text; this reference uses the table values. |
| Average videos published per weekWorldwide · Metricool’s worldwide TikTok account sample | 2.25 videos per week | January–February 2025 | Content sample MetricoolMean. Source-reported average videos per week Sample and limits2,314,756 posts from more than 92,000 accounts across January–February 2025 and 2026. Metricool-connected accounts; accounts without publications and posts with zero impressions or zero interactions were excluded. Outliers retained. The study compares two samples, not a stated matched-account panel. |
| Average views per videoWorldwide · Metricool’s worldwide TikTok account sample | 47,883.74 views per video | January–February 2025 | Content sample MetricoolMean. Arithmetic mean of video views Sample and limits2,314,756 posts from more than 92,000 accounts across January–February 2025 and 2026. Metricool-connected accounts; accounts without publications and posts with zero impressions or zero interactions were excluded. Outliers retained. The study compares two samples, not a stated matched-account panel. |
| Average video lengthWorldwide · Metricool’s worldwide TikTok account sample | 45.76 seconds | January–February 2025 | Content sample MetricoolMean. Arithmetic mean of video duration in seconds Sample and limits2,314,756 posts from more than 92,000 accounts across January–February 2025 and 2026. Metricool-connected accounts; accounts without publications and posts with zero impressions or zero interactions were excluded. Outliers retained. The study compares two samples, not a stated matched-account panel. |
| Average videos published per weekWorldwide · Metricool’s worldwide TikTok account sample | 2.54 videos per week | January–February 2026 | Content sample MetricoolMean. Source-reported average videos per week Sample and limits2,314,756 posts from more than 92,000 accounts across January–February 2025 and 2026. Metricool-connected accounts; accounts without publications and posts with zero impressions or zero interactions were excluded. Outliers retained. The study compares two samples, not a stated matched-account panel. |
| Average views per videoWorldwide · Metricool’s worldwide TikTok account sample | 32,895.07 views per video | January–February 2026 | Content sample MetricoolMean. Arithmetic mean of video views Sample and limits2,314,756 posts from more than 92,000 accounts across January–February 2025 and 2026. Metricool-connected accounts; accounts without publications and posts with zero impressions or zero interactions were excluded. Outliers retained. The study compares two samples, not a stated matched-account panel. |
| Average video lengthWorldwide · Metricool’s worldwide TikTok account sample | 45.94 seconds | January–February 2026 | Content sample MetricoolMean. Arithmetic mean of video duration in seconds Sample and limits2,314,756 posts from more than 92,000 accounts across January–February 2025 and 2026. Metricool-connected accounts; accounts without publications and posts with zero impressions or zero interactions were excluded. Outliers retained. The study compares two samples, not a stated matched-account panel. |
| Over-one-minute videos: higher median reachNot specified · TikTok videos in Buffer’s 1.1-million-video analysis | 43.2% higher median reach | Study published March 2025; collection dates not disclosed | Content sample BufferRelative difference between group medians. (Median for over-60-second videos / median for 30–60-second videos − 1) × 100 Sample and limits1.1 million TikTok videos; collection period not disclosed. Different length groups contain different videos and topics. Longer group covers over 60 seconds through 10 minutes. Publication year is not an observation year; these medians are distinct from Metricool’s mean view counts. |
| Over-one-minute videos: higher median watch timeNot specified · TikTok videos in Buffer’s 1.1-million-video analysis | 63.8% higher median watch time | Study published March 2025; collection dates not disclosed | Content sample BufferRelative difference between group medians. (Median for over-60-second videos / median for 30–60-second videos − 1) × 100 Sample and limits1.1 million TikTok videos; collection period not disclosed. Different length groups contain different videos and topics. Longer group covers over 60 seconds through 10 minutes. Publication year is not an observation year; these medians are distinct from Metricool’s mean view counts. |
Socialinsider’s annual table gives 3.70% for 2025; its accompanying text gives 3.73%. We use the table value. The linked statistics include the sample and formula for each study.
What do you want your next video to do? Pick the numbers that help you answer that question.
Your profile’s audience.
Track how your following changes over time.Open the follower counter →How many plays a video gets.
Compare similar posts at the same age.Likes, comments, shares and saves.
See which videos get people to respond.Unique accounts reached.
Find this in your account analytics.How long people stay.
Use retention to find where viewers leave.The next step for your business.
Track orders, clicks or messages alongside your content.Example: 10 likes + 2 comments + 3 shares = 15 interactions. Saves excluded.
15 interactions ÷ 100 views × 100
15 interactions ÷ 30 followers × 100
The same 15 interactions produce different rates because the comparison changes.
In-app purchases and TikTok Shop sales show two different sides of spending. Here’s what each figure covers.
Milestone reported in August 2024. TikTok, Douyin and musical.ly combined, through the App Store and Google Play.
Sensor TowerProduct sales through TikTok Shop. Forecasts published in December 2025.
EMARKETERSources: Sensor Tower · EMARKETER
| Measure / scope | Reported value | Data period | Evidence |
|---|---|---|---|
| Cumulative consumer in-app spending milestoneWorldwide · Consumer spending through Apple App Store and Google Play | 15 billion USD | Milestone reported August 2024 | Panel estimate Sensor Tower |
| US TikTok Shop sales forecastUnited States · US sales through TikTok Shop | 15.82 billion USD | 2025 forecast, published December 2025 | Forecast EMARKETER |
| US TikTok Shop sales forecastUnited States · US sales through TikTok Shop | 20 billion USD (more than) | 2026 forecast, published December 2025 | Forecast EMARKETER |
TikTok publishes quarterly figures for videos, accounts and interactions removed or prevented. The chart shows the scale of video removals from 2024 onwards.
TikTok’s reported counts, including videos later restored. Each bar covers one quarter.
Bars start at zero. Counts rounded to millions. Exact figures are in the expandable table below.
Source: TikTok
| Measure / scope | Reported value | Data period | Evidence |
|---|---|---|---|
| Videos removed by automationWorldwide · TikTok worldwide enforcement actions | 3,370,913 videos | Q3 2020 | Company disclosure TikTok |
| Videos removedWorldwide · TikTok worldwide enforcement actions | 43,086,543 videos | Q3 2020 | Company disclosure TikTok |
| Videos removed by automationWorldwide · TikTok worldwide enforcement actions | 4,923,971 videos | Q4 2020 | Company disclosure TikTok |
| Videos removedWorldwide · TikTok worldwide enforcement actions | 46,112,104 videos | Q4 2020 | Company disclosure TikTok |
| Fake accounts removed: spam categoryWorldwide · TikTok worldwide enforcement actions | 2,409,163 accounts | Q1 2021 | Company disclosure TikTok |
| Videos removed by automationWorldwide · TikTok worldwide enforcement actions | 8,832,345 videos | Q1 2021 | Company disclosure TikTok |
| Videos removedWorldwide · TikTok worldwide enforcement actions | 61,951,327 videos | Q1 2021 | Company disclosure TikTok |
| Fake accounts removed: spam categoryWorldwide · TikTok worldwide enforcement actions | 1,653,892 accounts | Q2 2021 | Company disclosure TikTok |
| Fake follow requests preventedWorldwide · TikTok worldwide enforcement actions | 632,416,873 requests | Q2 2021 | Company disclosure TikTok |
| Fake likes preventedWorldwide · TikTok worldwide enforcement actions | 9,612,942,242 likes | Q2 2021 | Company disclosure TikTok |
| Videos removed by automationWorldwide · TikTok worldwide enforcement actions | 16,957,950 videos | Q2 2021 | Company disclosure TikTok |
| Videos removedWorldwide · TikTok worldwide enforcement actions | 81,518,334 videos | Q2 2021 | Company disclosure TikTok |
| Fake accounts removed: spam categoryWorldwide · TikTok worldwide enforcement actions | 1,728,621 accounts | Q3 2021 | Company disclosure TikTok |
| Fake follow requests preventedWorldwide · TikTok worldwide enforcement actions | 2,078,453,724 requests | Q3 2021 | Company disclosure TikTok |
| Fake likes preventedWorldwide · TikTok worldwide enforcement actions | 16,594,976,202 likes | Q3 2021 | Company disclosure TikTok |
| Videos removed by automationWorldwide · TikTok worldwide enforcement actions | 31,009,160 videos | Q3 2021 | Company disclosure TikTok |
| Videos removedWorldwide · TikTok worldwide enforcement actions | 91,445,802 videos | Q3 2021 | Company disclosure TikTok |
| Fake accounts removed: spam categoryWorldwide · TikTok worldwide enforcement actions | 6,077,046 accounts | Q4 2021 | Company disclosure TikTok |
| Fake follow requests preventedWorldwide · TikTok worldwide enforcement actions | 2,794,306,196 requests | Q4 2021 | Company disclosure TikTok |
| Fake likes preventedWorldwide · TikTok worldwide enforcement actions | 11,917,679,868 likes | Q4 2021 | Company disclosure TikTok |
| Videos removed by automationWorldwide · TikTok worldwide enforcement actions | 28,389,936 videos | Q4 2021 | Company disclosure TikTok |
| Videos removedWorldwide · TikTok worldwide enforcement actions | 85,794,222 videos | Q4 2021 | Company disclosure TikTok |
| Fake accounts removed: spam categoryWorldwide · TikTok worldwide enforcement actions | 20,890,519 accounts | Q1 2022 | Company disclosure TikTok |
| Fake follow requests preventedWorldwide · TikTok worldwide enforcement actions | 4,762,680,655 requests | Q1 2022 | Company disclosure TikTok |
| Fake likes preventedWorldwide · TikTok worldwide enforcement actions | 17,585,235,916 likes | Q1 2022 | Company disclosure TikTok |
| Videos removed by automationWorldwide · TikTok worldwide enforcement actions | 34,726,592 videos | Q1 2022 | Company disclosure TikTok |
| Videos removedWorldwide · TikTok worldwide enforcement actions | 102,305,516 videos | Q1 2022 | Company disclosure TikTok |
| Fake accounts removed: spam categoryWorldwide · TikTok worldwide enforcement actions | 33,632,058 accounts | Q2 2022 | Company disclosure TikTok |
| Fake follow requests preventedWorldwide · TikTok worldwide enforcement actions | 9,898,396,178 requests | Q2 2022 | Company disclosure TikTok |
| Fake likes preventedWorldwide · TikTok worldwide enforcement actions | 14,651,421,022 likes | Q2 2022 | Company disclosure TikTok |
| Videos removed by automationWorldwide · TikTok worldwide enforcement actions | 48,011,571 videos | Q2 2022 | Company disclosure TikTok |
| Videos removedWorldwide · TikTok worldwide enforcement actions | 113,809,300 videos | Q2 2022 | Company disclosure TikTok |
| Fake accounts removed: spam categoryWorldwide · TikTok worldwide enforcement actions | 50,963,108 accounts | Q3 2022 | Company disclosure TikTok |
| Fake follow requests preventedWorldwide · TikTok worldwide enforcement actions | 8,035,218,300 requests | Q3 2022 | Company disclosure TikTok |
| Fake likes preventedWorldwide · TikTok worldwide enforcement actions | 5,481,149,327 likes | Q3 2022 | Company disclosure TikTok |
| Videos removed by automationWorldwide · TikTok worldwide enforcement actions | 53,287,839 videos | Q3 2022 | Company disclosure TikTok |
| Videos removedWorldwide · TikTok worldwide enforcement actions | 110,954,663 videos | Q3 2022 | Company disclosure TikTok |
| Fake accounts removed: spam categoryWorldwide · TikTok worldwide enforcement actions | 54,453,610 accounts | Q4 2022 | Company disclosure TikTok |
| Fake follow requests preventedWorldwide · TikTok worldwide enforcement actions | 7,476,505,410 requests | Q4 2022 | Company disclosure TikTok |
| Fake likes preventedWorldwide · TikTok worldwide enforcement actions | 10,179,734,085 likes | Q4 2022 | Company disclosure TikTok |
| Videos removed by automationWorldwide · TikTok worldwide enforcement actions | 46,836,047 videos | Q4 2022 | Company disclosure TikTok |
| Videos removedWorldwide · TikTok worldwide enforcement actions | 85,680,819 videos | Q4 2022 | Company disclosure TikTok |
| Fake accounts removed: spam categoryWorldwide · TikTok worldwide enforcement actions | 51,298,135 accounts | Q1 2023 | Company disclosure TikTok |
| Fake follow requests preventedWorldwide · TikTok worldwide enforcement actions | 6,808,118,595 requests | Q1 2023 | Company disclosure TikTok |
| Fake likes preventedWorldwide · TikTok worldwide enforcement actions | 8,390,200,078 likes | Q1 2023 | Company disclosure TikTok |
| Videos removed by automationWorldwide · TikTok worldwide enforcement actions | 53,494,911 videos | Q1 2023 | Company disclosure TikTok |
| Videos removedWorldwide · TikTok worldwide enforcement actions | 91,003,510 videos | Q1 2023 | Company disclosure TikTok |
| Fake accounts removed: spam categoryWorldwide · TikTok worldwide enforcement actions | 43,154,318 accounts | Q2 2023 | Company disclosure TikTok |
| Suspected under-13 accounts removedWorldwide · TikTok worldwide enforcement actions | 18,823,040 accounts | Q2 2023 | Company disclosure TikTok |
| Fake follow requests preventedWorldwide · TikTok worldwide enforcement actions | 21,535,156,596 requests | Q2 2023 | Company disclosure TikTok |
| Fake likes preventedWorldwide · TikTok worldwide enforcement actions | 5,306,184,562 likes | Q2 2023 | Company disclosure TikTok |
| Videos removed by automationWorldwide · TikTok worldwide enforcement actions | 66,440,775 videos | Q2 2023 | Company disclosure TikTok |
| Videos removedWorldwide · TikTok worldwide enforcement actions | 106,476,032 videos | Q2 2023 | Company disclosure TikTok |
| Fake accounts removed: spam categoryWorldwide · TikTok worldwide enforcement actions | 73,571,022 accounts | Q3 2023 | Company disclosure TikTok |
| Suspected under-13 accounts removedWorldwide · TikTok worldwide enforcement actions | 20,864,857 accounts | Q3 2023 | Company disclosure TikTok |
| Fake follow requests preventedWorldwide · TikTok worldwide enforcement actions | 7,275,873,796 requests | Q3 2023 | Company disclosure TikTok |
| Fake likes preventedWorldwide · TikTok worldwide enforcement actions | 7,809,923,173 likes | Q3 2023 | Company disclosure TikTok |
| Videos removed by automationWorldwide · TikTok worldwide enforcement actions | 88,721,552 videos | Q3 2023 | Company disclosure TikTok |
| Videos removedWorldwide · TikTok worldwide enforcement actions | 136,530,418 videos | Q3 2023 | Company disclosure TikTok |
| Fake accounts removed: safety categoryWorldwide · TikTok worldwide enforcement actions | 8,371,593 accounts | Q4 2023 | Company disclosure TikTok |
| Suspected under-13 accounts removedWorldwide · TikTok worldwide enforcement actions | 19,848,855 accounts | Q4 2023 | Company disclosure TikTok |
| Fake follow requests preventedWorldwide · TikTok worldwide enforcement actions | 4,890,009,711 requests | Q4 2023 | Company disclosure TikTok |
| Fake likes preventedWorldwide · TikTok worldwide enforcement actions | 22,529,996,669 likes | Q4 2023 | Company disclosure TikTok |
| Videos removed by automationWorldwide · TikTok worldwide enforcement actions | 128,300,584 videos | Q4 2023 | Company disclosure TikTok |
| Videos removedWorldwide · TikTok worldwide enforcement actions | 176,461,963 videos | Q4 2023 | Company disclosure TikTok |
| Fake accounts removed: safety categoryWorldwide · TikTok worldwide enforcement actions | 5,439,054 accounts | Q1 2024 | Company disclosure TikTok |
| Fake accounts removed: spam categoryWorldwide · TikTok worldwide enforcement actions | 165,623,182 accounts | Q1 2024 | Company disclosure TikTok |
| Suspected under-13 accounts removedWorldwide · TikTok worldwide enforcement actions | 21,639,414 accounts | Q1 2024 | Company disclosure TikTok |
| Fake follow requests preventedWorldwide · TikTok worldwide enforcement actions | 6,058,733,077 requests | Q1 2024 | Company disclosure TikTok |
| Fake likes preventedWorldwide · TikTok worldwide enforcement actions | 23,588,559,185 likes | Q1 2024 | Company disclosure TikTok |
| Videos removed by automationWorldwide · TikTok worldwide enforcement actions | 129,335,793 videos | Q1 2024 | Company disclosure TikTok |
| Videos removedWorldwide · TikTok worldwide enforcement actions | 166,997,307 videos | Q1 2024 | Company disclosure TikTok |
| Fake accounts removed: safety categoryWorldwide · TikTok worldwide enforcement actions | 3,660,631 accounts | Q2 2024 | Company disclosure TikTok |
| Fake accounts removed: spam categoryWorldwide · TikTok worldwide enforcement actions | 205,021,245 accounts | Q2 2024 | Company disclosure TikTok |
| Suspected under-13 accounts removedWorldwide · TikTok worldwide enforcement actions | 20,216,580 accounts | Q2 2024 | Company disclosure TikTok |
| Fake follow requests preventedWorldwide · TikTok worldwide enforcement actions | 9,271,959,853 requests | Q2 2024 | Company disclosure TikTok |
| Fake likes preventedWorldwide · TikTok worldwide enforcement actions | 12,423,500,527 likes | Q2 2024 | Company disclosure TikTok |
| Videos removed by automationWorldwide · TikTok worldwide enforcement actions | 144,430,133 videos | Q2 2024 | Company disclosure TikTok |
| Videos removedWorldwide · TikTok worldwide enforcement actions | 178,827,465 videos | Q2 2024 | Company disclosure TikTok |
| Fake accounts removed: safety categoryWorldwide · TikTok worldwide enforcement actions | 2,706,613 accounts | Q3 2024 | Company disclosure TikTok |
| Fake accounts removed: spam categoryWorldwide · TikTok worldwide enforcement actions | 184,602,732 accounts | Q3 2024 | Company disclosure TikTok |
| Suspected under-13 accounts removedWorldwide · TikTok worldwide enforcement actions | 24,304,797 accounts | Q3 2024 | Company disclosure TikTok |
| Fake follow requests preventedWorldwide · TikTok worldwide enforcement actions | 8,952,042,374 requests | Q3 2024 | Company disclosure TikTok |
| Fake likes preventedWorldwide · TikTok worldwide enforcement actions | 8,440,005,825 likes | Q3 2024 | Company disclosure TikTok |
| Videos removed by automationWorldwide · TikTok worldwide enforcement actions | 118,268,578 videos | Q3 2024 | Company disclosure TikTok |
| Videos removedWorldwide · TikTok worldwide enforcement actions | 147,875,561 videos | Q3 2024 | Company disclosure TikTok |
| Fake accounts removed: safety categoryWorldwide · TikTok worldwide enforcement actions | 3,174,017 accounts | Q4 2024 | Company disclosure TikTok |
| Fake accounts removed: spam categoryWorldwide · TikTok worldwide enforcement actions | 182,165,505 accounts | Q4 2024 | Company disclosure TikTok |
| Suspected under-13 accounts removedWorldwide · TikTok worldwide enforcement actions | 20,564,571 accounts | Q4 2024 | Company disclosure TikTok |
| Fake follow requests preventedWorldwide · TikTok worldwide enforcement actions | 9,708,469,064 requests | Q4 2024 | Company disclosure TikTok |
| Fake likes preventedWorldwide · TikTok worldwide enforcement actions | 10,471,784,647 likes | Q4 2024 | Company disclosure TikTok |
| Videos removed by automationWorldwide · TikTok worldwide enforcement actions | 124,556,442 videos | Q4 2024 | Company disclosure TikTok |
| Videos removedWorldwide · TikTok worldwide enforcement actions | 153,062,903 videos | Q4 2024 | Company disclosure TikTok |
| Fake accounts removed: safety categoryWorldwide · TikTok worldwide enforcement actions | 1,666,730 accounts | Q1 2025 | Company disclosure TikTok |
| Fake accounts removed: spam categoryWorldwide · TikTok worldwide enforcement actions | 71,434,290 accounts | Q1 2025 | Company disclosure TikTok |
| Suspected under-13 accounts removedWorldwide · TikTok worldwide enforcement actions | 21,439,757 accounts | Q1 2025 | Company disclosure TikTok |
| Fake follow requests preventedWorldwide · TikTok worldwide enforcement actions | 8,077,403,705 requests | Q1 2025 | Company disclosure TikTok |
| Fake likes preventedWorldwide · TikTok worldwide enforcement actions | 6,023,528,451 likes | Q1 2025 | Company disclosure TikTok |
| Videos removed by automationWorldwide · TikTok worldwide enforcement actions | 184,378,987 videos | Q1 2025 | Company disclosure TikTok |
| Videos removedWorldwide · TikTok worldwide enforcement actions | 211,193,115 videos | Q1 2025 | Company disclosure TikTok |
| Fake accounts removed: safety categoryWorldwide · TikTok worldwide enforcement actions | 253,418 accounts | Q2 2025 | Company disclosure TikTok |
| Fake accounts removed: spam categoryWorldwide · TikTok worldwide enforcement actions | 76,738,242 accounts | Q2 2025 | Company disclosure TikTok |
| Suspected under-13 accounts removedWorldwide · TikTok worldwide enforcement actions | 25,904,708 accounts | Q2 2025 | Company disclosure TikTok |
| Fake follow requests preventedWorldwide · TikTok worldwide enforcement actions | 9,097,771,219 requests | Q2 2025 | Company disclosure TikTok |
| Fake likes preventedWorldwide · TikTok worldwide enforcement actions | 5,531,313,026 likes | Q2 2025 | Company disclosure TikTok |
| Videos removed by automationWorldwide · TikTok worldwide enforcement actions | 163,962,241 videos | Q2 2025 | Company disclosure TikTok |
| Videos removedWorldwide · TikTok worldwide enforcement actions | 189,578,228 videos | Q2 2025 | Company disclosure TikTok |
| Fake accounts removed: safety categoryWorldwide · TikTok worldwide enforcement actions | 428,786 accounts | Q3 2025 | Company disclosure TikTok |
| Fake accounts removed: spam categoryWorldwide · TikTok worldwide enforcement actions | 118,189,613 accounts | Q3 2025 | Company disclosure TikTok |
| Suspected under-13 accounts removedWorldwide · TikTok worldwide enforcement actions | 22,226,542 accounts | Q3 2025 | Company disclosure TikTok |
| Fake follow requests preventedWorldwide · TikTok worldwide enforcement actions | 7,139,533,355 requests | Q3 2025 | Company disclosure TikTok |
| Fake likes preventedWorldwide · TikTok worldwide enforcement actions | 5,961,083,041 likes | Q3 2025 | Company disclosure TikTok |
| Videos removed by automationWorldwide · TikTok worldwide enforcement actions | 186,608,081 videos | Q3 2025 | Company disclosure TikTok |
| Videos removedWorldwide · TikTok worldwide enforcement actions | 204,534,932 videos | Q3 2025 | Company disclosure TikTok |
| Fake accounts removed: safety categoryWorldwide · TikTok worldwide enforcement actions | 1,437,977 accounts | Q4 2025 | Company disclosure TikTok |
| Fake accounts removed: spam categoryWorldwide · TikTok worldwide enforcement actions | 146,278,541 accounts | Q4 2025 | Company disclosure TikTok |
| Suspected under-13 accounts removedWorldwide · TikTok worldwide enforcement actions | 23,875,879 accounts | Q4 2025 | Company disclosure TikTok |
| Fake follow requests preventedWorldwide · TikTok worldwide enforcement actions | 7,906,932,746 requests | Q4 2025 | Company disclosure TikTok |
| Fake likes preventedWorldwide · TikTok worldwide enforcement actions | 6,741,171,670 likes | Q4 2025 | Company disclosure TikTok |
| Videos removed by automationWorldwide · TikTok worldwide enforcement actions | 152,580,933 videos | Q4 2025 | Company disclosure TikTok |
| Videos removedWorldwide · TikTok worldwide enforcement actions | 175,302,085 videos | Q4 2025 | Company disclosure TikTok |
| Fake accounts removed: safety categoryWorldwide · TikTok worldwide enforcement actions | 2,860,632 accounts | Q1 2026 | Company disclosure TikTok |
| Fake accounts removed: spam categoryWorldwide · TikTok worldwide enforcement actions | 83,428,073 accounts | Q1 2026 | Company disclosure TikTok |
| Suspected under-13 accounts removedWorldwide · TikTok worldwide enforcement actions | 25,764,372 accounts | Q1 2026 | Company disclosure TikTok |
| Fake follow requests preventedWorldwide · TikTok worldwide enforcement actions | 5,979,079,449 requests | Q1 2026 | Company disclosure TikTok |
| Fake likes preventedWorldwide · TikTok worldwide enforcement actions | 3,478,750,201 likes | Q1 2026 | Company disclosure TikTok |
| Videos removed by AI ModerationWorldwide · TikTok worldwide enforcement actions | 30,149,202 videos | Q1 2026 | Company disclosure TikTok |
| Videos removed by automationWorldwide · TikTok worldwide enforcement actions | 147,864,952 videos | Q1 2026 | Company disclosure TikTok |
| Videos removedWorldwide · TikTok worldwide enforcement actions | 184,012,576 videos | Q1 2026 | Company disclosure TikTok |
This release includes all 2025 quarters and Q1 2026. Download TikTok’s original tables (ZIP).
A few more things worth knowing when you use these numbers.
Each count answers a different question. Monthly active users describe people or accounts using the platform during a month. Advertising reach estimates the accounts advertisers could reach. Surveys ask a sample of people about their habits. Check the audience, country and date beside a number to find the right comparison.
Use engagement per view to compare how often plays lead to reactions. Use engagement per follower to compare interactions with the size of your following. Keep the same formula and post age across your comparisons. Try both in the engagement calculator.
Yes, especially when you divide by followers. People who don’t follow you can interact, and one person can leave a like, comment and share. The result counts actions relative to your follower total. The calculator shows which actions go into the rate.
Research takes time to collect and publish. An annual report released in 2026 often looks back at 2025. Some “Digital 2026” country reports were also published in late 2025. Use the date beside the figure to see the period it describes.
TikTok announced more than 200 million monthly active recipients across 32 European countries in September 2025. This regional milestone is part of the wider global audience. See the announcement and definition.
The TikTok audience figures exclude Douyin, its separate sister app in China. The country comparison explains the distinction. The lifetime in-app spending figure does combine TikTok, Douyin and musical.ly, as its label shows.
Shop sales describe the value of products sold through the marketplace. Revenue describes money earned by a business. Fees, advertising income, product sales and creator earnings are different measures, so choose the one that matches your question.
A mean adds all the results and divides by how many there are. A median is the middle result when they’re put in order. A few very popular videos can pull a mean upwards. When you compare studies, use the same kind of average.
Start with the formula, account group and period. A study counting saves and dividing by followers answers a different question from one dividing likes and comments by views. The benchmark explorer puts those details next to each result.
Celebian brings together research from publishers such as Pew Research Center, DataReportal and Metricool, alongside TikTok’s own reports. We explain the findings and link to the original work. Browse the references to explore a study further.
Yes. Open the fact finder and choose “Copy citation” or “Link to this fact”. You can download the available data as a CSV, with dates and source links included. Adobe survey figures are linked to the original report.
Looking for a specific figure? Search by topic, country or keyword. You’ll see the latest figure for each measure; include earlier observations to explore its history.
224 statistics available. Use the filters to narrow your search.
Download these results (CSV). Download all available history (CSV). Adobe survey figures are available through the source links.
Try a broader search or clear the filters to see all topics.
| Statistic and scope | Value / period | Source and methods |
|---|---|---|
| European monthly active recipients milestoneEurope (32 countries) · Monthly active recipients in 32 named European countriesLink to this fact | 200 million recipients (more than)Milestone announced 2025-09-05Company disclosure | TikTok: TikTok’s community in Europe tops 200 millionAbout this statisticCompany Monthly Active Recipients disclosure for EU countries plus Iceland, Liechtenstein, Norway, Switzerland and the UK. Uses the methodology of its EU DSA disclosures; not the global audience. The date is when TikTok announced the milestone; the measurement interval is not stated. Monthly activity differs from adult advertising reach, and this figure does not describe later years. Scope: TikTok. Age: Not restricted to adults. Table: Opening paragraph and scope footnote. Published: 2025-09-05. TikTok, TikTok’s community in Europe tops 200 million. European monthly active recipients milestone: 200 million recipients (more than). Monthly active recipients in 32 named European countries; Europe (32 countries); Milestone announced 2025-09-05. https://newsroom.tiktok.com/tiktok-community-in-europe-tops-200-million?lang=en-150 Reference: https://celebian.com/tiktok-statistics#fact-europe-monthly-2025 |
| Potential adult advertising reachWorldwide · Adults reachable through TikTok advertising toolsLink to this fact | 1.56 billion accountsJanuary 2024Advertising estimate | DataReportal: Digital 2024 global overviewAbout this statisticPublished estimate of TikTok advertising reach among adults in covered markets; excludes Douyin. Accounts available through TikTok’s adult advertising tools. Country coverage and reporting methods can change between snapshots. Scope: TikTok. Age: 18+. Table: TikTok advertising audience. Published: 2024-01-31. DataReportal, Digital 2024 global overview. Potential adult advertising reach: 1.56 billion accounts. Adults reachable through TikTok advertising tools; Worldwide; January 2024. https://datareportal.com/reports/digital-2024-global-overview-report Reference: https://celebian.com/tiktok-statistics#fact-global-ad-reach-2024 |
| Potential adult advertising reachWorldwide · Adults reachable through TikTok advertising toolsLink to this fact | 1.59 billion accountsJanuary 2025Advertising estimate | DataReportal: Digital 2025 global overviewAbout this statisticPublished estimate of TikTok advertising reach among adults in covered markets; excludes Douyin. Accounts available through TikTok’s adult advertising tools. Country coverage and reporting methods can change between snapshots. Scope: TikTok. Age: 18+. Table: TikTok advertising audience. Published: 2025-02-05. DataReportal, Digital 2025 global overview. Potential adult advertising reach: 1.59 billion accounts. Adults reachable through TikTok advertising tools; Worldwide; January 2025. https://datareportal.com/reports/digital-2025-global-overview-report Reference: https://celebian.com/tiktok-statistics#fact-global-ad-reach-2025 |
| Potential adult advertising reachWorldwide · Adults reachable through TikTok advertising toolsLink to this fact | 2.21 billion accountsApril 2026Advertising estimate | DataReportal: Digital 2026 mid-year global updateAbout this statisticPublished estimate of TikTok advertising reach among adults in covered markets; excludes Douyin. Accounts available through TikTok’s adult advertising tools. Country coverage and reporting methods can change between snapshots. Scope: TikTok. Age: 18+. Table: TikTok advertising audience. Published: 2026-04-22. DataReportal, Digital 2026 mid-year global update. Potential adult advertising reach: 2.21 billion accounts. Adults reachable through TikTok advertising tools; Worldwide; April 2026. https://datareportal.com/reports/digital-2026-mid-year-global-update-report/ Reference: https://celebian.com/tiktok-statistics#fact-global-ad-reach-2026 |
| Global monthly community milestoneWorldwide · People coming to TikTok monthly, as described by TikTokLink to this fact | 1 billion people (more than)Milestone announced 2021-09-27Company disclosure | TikTok: Thanks a billion!About this statisticCompany disclosure of its global monthly community. No precise measurement window or deduplication method in announcement. The date is when TikTok announced the milestone; the measurement interval is not stated. Monthly activity differs from adult advertising reach, and this figure does not describe later years. Scope: TikTok. Age: Not restricted to adults. Table: Opening paragraph and scope footnote. Published: 2021-09-27. TikTok, Thanks a billion!. Global monthly community milestone: 1 billion people (more than). People coming to TikTok monthly, as described by TikTok; Worldwide; Milestone announced 2021-09-27. https://newsroom.tiktok.com/thanks-a-billion-anz?lang=en-AU Reference: https://celebian.com/tiktok-statistics#fact-global-monthly-2021 |
| US adults who say they use TikTokUnited States · US adultsLink to this fact | 37%5 February–18 June 2025Survey | Pew Research Center: Americans’ social media use 2025About this statisticSelf-reported use of TikTok, not daily or monthly active use. Sample: 5,022 US adults; National Public Opinion Reference Survey, address-based sampling; web, mail and telephone. The survey uses different response methods from earlier years. Its results describe the stated survey period. Scope: TikTok. Age: 18+. Table: Article findings. Published: 2025-11-20. Pew Research Center, Americans’ social media use 2025. US adults who say they use TikTok: 37%. US adults; United States; 5 February–18 June 2025. https://www.pewresearch.org/internet/2025/11/20/americans-social-media-use-2025/ Reference: https://celebian.com/tiktok-statistics#fact-us-adoption-2025 |
| Brand engagement per follower: annual tableWorldwide · International brand accounts in Socialinsider’s sampleLink to this fact | 2.50%2024 calendar yearContent sample | Socialinsider: Social media benchmarks: 2026 annual edition and later updatesAbout this statisticEngagement rate using followers as denominator and including saves. Formula: (Likes + comments + shares + saves) / followers × 100, averaged across posts Aggregation: Average per-post rate. Sample: 70 million posts across Facebook, Instagram, TikTok and X, January 2024–December 2025; TikTok-only base not disclosed. The annual table gives 3.70% for 2025; the accompanying text gives 3.73%. We use the annual table. Later headline values cover different or unspecified periods. Scope: TikTok. Table: TikTok engagement table and methodology. Published: 2026-01-16. Socialinsider, Social media benchmarks: 2026 annual edition and later updates. Brand engagement per follower: annual table: 2.50%. International brand accounts in Socialinsider’s sample; Worldwide; 2024 calendar year. https://www.socialinsider.io/social-media-benchmarks Reference: https://celebian.com/tiktok-statistics#fact-socialinsider-engagement-2024 |
| Brand engagement per follower: annual tableWorldwide · International brand accounts in Socialinsider’s sampleLink to this fact | 3.70%2025 calendar yearContent sample | Socialinsider: Social media benchmarks: 2026 annual edition and later updatesAbout this statisticEngagement rate using followers as denominator and including saves. Formula: (Likes + comments + shares + saves) / followers × 100, averaged across posts Aggregation: Average per-post rate. Sample: 70 million posts across Facebook, Instagram, TikTok and X, January 2024–December 2025; TikTok-only base not disclosed. The annual table gives 3.70% for 2025; the accompanying text gives 3.73%. We use the annual table. Later headline values cover different or unspecified periods. Scope: TikTok. Table: TikTok engagement table and methodology. Published: 2026-01-16. Socialinsider, Social media benchmarks: 2026 annual edition and later updates. Brand engagement per follower: annual table: 3.70%. International brand accounts in Socialinsider’s sample; Worldwide; 2025 calendar year. https://www.socialinsider.io/social-media-benchmarks Reference: https://celebian.com/tiktok-statistics#fact-socialinsider-engagement-2025 |
| Business accounts: average monthly postsWorldwide · TikTok accounts connected to Metricool in the sampleLink to this fact | 14.45 posts per month2023 study; 180-day sampleContent sample | Metricool: TikTok study 2023About this statisticSource table mean for this account type. Formula: Arithmetic mean of posts per account per month Aggregation: Mean. Sample: 3,422,461 videos; 85,261 accounts (37,636 personal, 47,625 business); 180 days. Exact start and end dates not disclosed. Accounts connected to Metricool. The source table gives one more view than the accompanying text; this reference uses the table values. Scope: TikTok. Table: Personal accounts vs business accounts: table. Published: 2023-09-26. Metricool, TikTok study 2023. Business accounts: average monthly posts: 14.45 posts per month. TikTok accounts connected to Metricool in the sample; Worldwide; 2023 study; 180-day sample. https://metricool.com/tiktok-study-2023/ Reference: https://celebian.com/tiktok-statistics#fact-metricool-posts-month-business-2023 |
| Personal accounts: average monthly postsWorldwide · TikTok accounts connected to Metricool in the sampleLink to this fact | 16.59 posts per month2023 study; 180-day sampleContent sample | Metricool: TikTok study 2023About this statisticSource table mean for this account type. Formula: Arithmetic mean of posts per account per month Aggregation: Mean. Sample: 3,422,461 videos; 85,261 accounts (37,636 personal, 47,625 business); 180 days. Exact start and end dates not disclosed. Accounts connected to Metricool. The source table gives one more view than the accompanying text; this reference uses the table values. Scope: TikTok. Table: Personal accounts vs business accounts: table. Published: 2023-09-26. Metricool, TikTok study 2023. Personal accounts: average monthly posts: 16.59 posts per month. TikTok accounts connected to Metricool in the sample; Worldwide; 2023 study; 180-day sample. https://metricool.com/tiktok-study-2023/ Reference: https://celebian.com/tiktok-statistics#fact-metricool-posts-month-personal-2023 |
| Average views: 0–9 secondsWorldwide · Videos in Metricool’s connected-account sampleLink to this fact | 18,994 views per video2023 study; 180-day sampleContent sample | Metricool: TikTok study 2023About this statisticMean views per video in duration band 0–9 seconds Formula: Sum of views / videos in duration band Aggregation: Mean. Sample: 3,422,461 videos; 85,261 accounts over 180 days; exact field dates not disclosed. The study groups existing videos by length. Their topics and audiences also vary. The duration bands follow the source graphic; the HTML table uses account-size labels in error. Later studies use different bands. Scope: TikTok. Table: Video length and views. Published: 2023-09-26. Metricool, TikTok study 2023. Average views: 0–9 seconds: 18,994 views per video. Videos in Metricool’s connected-account sample; Worldwide; 2023 study; 180-day sample. https://metricool.com/tiktok-study-2023/ Reference: https://celebian.com/tiktok-statistics#fact-metricool-duration-0-9-2023 |
| Personal average views: 1–10 secondsWorldwide · Videos from connected Metricool accountsLink to this fact | 11,110.77 views per video2024 study; six-month sampleContent sample | Metricool: TikTok study 2024 (Spanish PDF)About this statisticAverage views for videos 1–10 seconds long. Formula: Mean views per video in this account type and duration band Aggregation: Mean. Sample: 87,600 accounts; 1,001,817 videos and 73,388 images/carousels. Six months in 2024; exact field dates not stated in PDF. Accounts connected to Metricool. The duration bands differ from those used in the 2023 study. Scope: TikTok. Table: Pages 6 and 11, Visualizaciones por duración. Published: 2024-11-19. Metricool, TikTok study 2024 (Spanish PDF). Personal average views: 1–10 seconds: 11,110.77 views per video. Videos from connected Metricool accounts; Worldwide; 2024 study; six-month sample. https://metricool.com/wp-content/uploads/Estudio-TikTok-2024-Metricool.pdf Reference: https://celebian.com/tiktok-statistics#fact-metricool-duration-1-10-seconds-personal-2024 |
| Professional average views: 1–10 secondsWorldwide · Videos from connected Metricool accountsLink to this fact | 14,256.34 views per video2024 study; six-month sampleContent sample | Metricool: TikTok study 2024 (Spanish PDF)About this statisticAverage views for videos 1–10 seconds long. Formula: Mean views per video in this account type and duration band Aggregation: Mean. Sample: 87,600 accounts; 1,001,817 videos and 73,388 images/carousels. Six months in 2024; exact field dates not stated in PDF. Accounts connected to Metricool. The duration bands differ from those used in the 2023 study. Scope: TikTok. Table: Pages 6 and 11, Visualizaciones por duración. Published: 2024-11-19. Metricool, TikTok study 2024 (Spanish PDF). Professional average views: 1–10 seconds: 14,256.34 views per video. Videos from connected Metricool accounts; Worldwide; 2024 study; six-month sample. https://metricool.com/wp-content/uploads/Estudio-TikTok-2024-Metricool.pdf Reference: https://celebian.com/tiktok-statistics#fact-metricool-duration-1-10-seconds-professional-2024 |
| Personal average views: 1–2 minutesWorldwide · Videos from connected Metricool accountsLink to this fact | 40,923.18 views per video2024 study; six-month sampleContent sample | Metricool: TikTok study 2024 (Spanish PDF)About this statisticAverage views for videos 1–2 minutes long. Formula: Mean views per video in this account type and duration band Aggregation: Mean. Sample: 87,600 accounts; 1,001,817 videos and 73,388 images/carousels. Six months in 2024; exact field dates not stated in PDF. Accounts connected to Metricool. The duration bands differ from those used in the 2023 study. Scope: TikTok. Table: Pages 6 and 11, Visualizaciones por duración. Published: 2024-11-19. Metricool, TikTok study 2024 (Spanish PDF). Personal average views: 1–2 minutes: 40,923.18 views per video. Videos from connected Metricool accounts; Worldwide; 2024 study; six-month sample. https://metricool.com/wp-content/uploads/Estudio-TikTok-2024-Metricool.pdf Reference: https://celebian.com/tiktok-statistics#fact-metricool-duration-1-2-minutes-personal-2024 |
| Professional average views: 1–2 minutesWorldwide · Videos from connected Metricool accountsLink to this fact | 50,486.37 views per video2024 study; six-month sampleContent sample | Metricool: TikTok study 2024 (Spanish PDF)About this statisticAverage views for videos 1–2 minutes long. Formula: Mean views per video in this account type and duration band Aggregation: Mean. Sample: 87,600 accounts; 1,001,817 videos and 73,388 images/carousels. Six months in 2024; exact field dates not stated in PDF. Accounts connected to Metricool. The duration bands differ from those used in the 2023 study. Scope: TikTok. Table: Pages 6 and 11, Visualizaciones por duración. Published: 2024-11-19. Metricool, TikTok study 2024 (Spanish PDF). Professional average views: 1–2 minutes: 50,486.37 views per video. Videos from connected Metricool accounts; Worldwide; 2024 study; six-month sample. https://metricool.com/wp-content/uploads/Estudio-TikTok-2024-Metricool.pdf Reference: https://celebian.com/tiktok-statistics#fact-metricool-duration-1-2-minutes-professional-2024 |
| Average views: 10–15 secondsWorldwide · Videos in Metricool’s connected-account sampleLink to this fact | 23,930 views per video2023 study; 180-day sampleContent sample | Metricool: TikTok study 2023About this statisticMean views per video in duration band 10–15 seconds Formula: Sum of views / videos in duration band Aggregation: Mean. Sample: 3,422,461 videos; 85,261 accounts over 180 days; exact field dates not disclosed. The study groups existing videos by length. Their topics and audiences also vary. The duration bands follow the source graphic; the HTML table uses account-size labels in error. Later studies use different bands. Scope: TikTok. Table: Video length and views. Published: 2023-09-26. Metricool, TikTok study 2023. Average views: 10–15 seconds: 23,930 views per video. Videos in Metricool’s connected-account sample; Worldwide; 2023 study; 180-day sample. https://metricool.com/tiktok-study-2023/ Reference: https://celebian.com/tiktok-statistics#fact-metricool-duration-10-15-2023 |
| Personal average views: 11–30 secondsWorldwide · Videos from connected Metricool accountsLink to this fact | 14,455.40 views per video2024 study; six-month sampleContent sample | Metricool: TikTok study 2024 (Spanish PDF)About this statisticAverage views for videos 11–30 seconds long. Formula: Mean views per video in this account type and duration band Aggregation: Mean. Sample: 87,600 accounts; 1,001,817 videos and 73,388 images/carousels. Six months in 2024; exact field dates not stated in PDF. Accounts connected to Metricool. The duration bands differ from those used in the 2023 study. Scope: TikTok. Table: Pages 6 and 11, Visualizaciones por duración. Published: 2024-11-19. Metricool, TikTok study 2024 (Spanish PDF). Personal average views: 11–30 seconds: 14,455.40 views per video. Videos from connected Metricool accounts; Worldwide; 2024 study; six-month sample. https://metricool.com/wp-content/uploads/Estudio-TikTok-2024-Metricool.pdf Reference: https://celebian.com/tiktok-statistics#fact-metricool-duration-11-30-seconds-personal-2024 |
| Professional average views: 11–30 secondsWorldwide · Videos from connected Metricool accountsLink to this fact | 26,816.65 views per video2024 study; six-month sampleContent sample | Metricool: TikTok study 2024 (Spanish PDF)About this statisticAverage views for videos 11–30 seconds long. Formula: Mean views per video in this account type and duration band Aggregation: Mean. Sample: 87,600 accounts; 1,001,817 videos and 73,388 images/carousels. Six months in 2024; exact field dates not stated in PDF. Accounts connected to Metricool. The duration bands differ from those used in the 2023 study. Scope: TikTok. Table: Pages 6 and 11, Visualizaciones por duración. Published: 2024-11-19. Metricool, TikTok study 2024 (Spanish PDF). Professional average views: 11–30 seconds: 26,816.65 views per video. Videos from connected Metricool accounts; Worldwide; 2024 study; six-month sample. https://metricool.com/wp-content/uploads/Estudio-TikTok-2024-Metricool.pdf Reference: https://celebian.com/tiktok-statistics#fact-metricool-duration-11-30-seconds-professional-2024 |
| Average views: 16–29 secondsWorldwide · Videos in Metricool’s connected-account sampleLink to this fact | 28,863 views per video2023 study; 180-day sampleContent sample | Metricool: TikTok study 2023About this statisticMean views per video in duration band 16–29 seconds Formula: Sum of views / videos in duration band Aggregation: Mean. Sample: 3,422,461 videos; 85,261 accounts over 180 days; exact field dates not disclosed. The study groups existing videos by length. Their topics and audiences also vary. The duration bands follow the source graphic; the HTML table uses account-size labels in error. Later studies use different bands. Scope: TikTok. Table: Video length and views. Published: 2023-09-26. Metricool, TikTok study 2023. Average views: 16–29 seconds: 28,863 views per video. Videos in Metricool’s connected-account sample; Worldwide; 2023 study; 180-day sample. https://metricool.com/tiktok-study-2023/ Reference: https://celebian.com/tiktok-statistics#fact-metricool-duration-16-29-2023 |
| Personal average views: 2–5 minutesWorldwide · Videos from connected Metricool accountsLink to this fact | 52,381.72 views per video2024 study; six-month sampleContent sample | Metricool: TikTok study 2024 (Spanish PDF)About this statisticAverage views for videos 2–5 minutes long. Formula: Mean views per video in this account type and duration band Aggregation: Mean. Sample: 87,600 accounts; 1,001,817 videos and 73,388 images/carousels. Six months in 2024; exact field dates not stated in PDF. Accounts connected to Metricool. The duration bands differ from those used in the 2023 study. Scope: TikTok. Table: Pages 6 and 11, Visualizaciones por duración. Published: 2024-11-19. Metricool, TikTok study 2024 (Spanish PDF). Personal average views: 2–5 minutes: 52,381.72 views per video. Videos from connected Metricool accounts; Worldwide; 2024 study; six-month sample. https://metricool.com/wp-content/uploads/Estudio-TikTok-2024-Metricool.pdf Reference: https://celebian.com/tiktok-statistics#fact-metricool-duration-2-5-minutes-personal-2024 |
| Professional average views: 2–5 minutesWorldwide · Videos from connected Metricool accountsLink to this fact | 53,449.72 views per video2024 study; six-month sampleContent sample | Metricool: TikTok study 2024 (Spanish PDF)About this statisticAverage views for videos 2–5 minutes long. Formula: Mean views per video in this account type and duration band Aggregation: Mean. Sample: 87,600 accounts; 1,001,817 videos and 73,388 images/carousels. Six months in 2024; exact field dates not stated in PDF. Accounts connected to Metricool. The duration bands differ from those used in the 2023 study. Scope: TikTok. Table: Pages 6 and 11, Visualizaciones por duración. Published: 2024-11-19. Metricool, TikTok study 2024 (Spanish PDF). Professional average views: 2–5 minutes: 53,449.72 views per video. Videos from connected Metricool accounts; Worldwide; 2024 study; six-month sample. https://metricool.com/wp-content/uploads/Estudio-TikTok-2024-Metricool.pdf Reference: https://celebian.com/tiktok-statistics#fact-metricool-duration-2-5-minutes-professional-2024 |
| Average views: 30–53 secondsWorldwide · Videos in Metricool’s connected-account sampleLink to this fact | 30,733 views per video2023 study; 180-day sampleContent sample | Metricool: TikTok study 2023About this statisticMean views per video in duration band 30–53 seconds Formula: Sum of views / videos in duration band Aggregation: Mean. Sample: 3,422,461 videos; 85,261 accounts over 180 days; exact field dates not disclosed. The study groups existing videos by length. Their topics and audiences also vary. The duration bands follow the source graphic; the HTML table uses account-size labels in error. Later studies use different bands. Scope: TikTok. Table: Video length and views. Published: 2023-09-26. Metricool, TikTok study 2023. Average views: 30–53 seconds: 30,733 views per video. Videos in Metricool’s connected-account sample; Worldwide; 2023 study; 180-day sample. https://metricool.com/tiktok-study-2023/ Reference: https://celebian.com/tiktok-statistics#fact-metricool-duration-30-53-2023 |
| Personal average views: 31–60 secondsWorldwide · Videos from connected Metricool accountsLink to this fact | 21,898.96 views per video2024 study; six-month sampleContent sample | Metricool: TikTok study 2024 (Spanish PDF)About this statisticAverage views for videos 31–60 seconds long. Formula: Mean views per video in this account type and duration band Aggregation: Mean. Sample: 87,600 accounts; 1,001,817 videos and 73,388 images/carousels. Six months in 2024; exact field dates not stated in PDF. Accounts connected to Metricool. The duration bands differ from those used in the 2023 study. Scope: TikTok. Table: Pages 6 and 11, Visualizaciones por duración. Published: 2024-11-19. Metricool, TikTok study 2024 (Spanish PDF). Personal average views: 31–60 seconds: 21,898.96 views per video. Videos from connected Metricool accounts; Worldwide; 2024 study; six-month sample. https://metricool.com/wp-content/uploads/Estudio-TikTok-2024-Metricool.pdf Reference: https://celebian.com/tiktok-statistics#fact-metricool-duration-31-60-seconds-personal-2024 |
| Professional average views: 31–60 secondsWorldwide · Videos from connected Metricool accountsLink to this fact | 28,506.59 views per video2024 study; six-month sampleContent sample | Metricool: TikTok study 2024 (Spanish PDF)About this statisticAverage views for videos 31–60 seconds long. Formula: Mean views per video in this account type and duration band Aggregation: Mean. Sample: 87,600 accounts; 1,001,817 videos and 73,388 images/carousels. Six months in 2024; exact field dates not stated in PDF. Accounts connected to Metricool. The duration bands differ from those used in the 2023 study. Scope: TikTok. Table: Pages 6 and 11, Visualizaciones por duración. Published: 2024-11-19. Metricool, TikTok study 2024 (Spanish PDF). Professional average views: 31–60 seconds: 28,506.59 views per video. Videos from connected Metricool accounts; Worldwide; 2024 study; six-month sample. https://metricool.com/wp-content/uploads/Estudio-TikTok-2024-Metricool.pdf Reference: https://celebian.com/tiktok-statistics#fact-metricool-duration-31-60-seconds-professional-2024 |
| Personal average views: 5–10 minutesWorldwide · Videos from connected Metricool accountsLink to this fact | 37,058.51 views per video2024 study; six-month sampleContent sample | Metricool: TikTok study 2024 (Spanish PDF)About this statisticAverage views for videos 5–10 minutes long. Formula: Mean views per video in this account type and duration band Aggregation: Mean. Sample: 87,600 accounts; 1,001,817 videos and 73,388 images/carousels. Six months in 2024; exact field dates not stated in PDF. Accounts connected to Metricool. The duration bands differ from those used in the 2023 study. Scope: TikTok. Table: Pages 6 and 11, Visualizaciones por duración. Published: 2024-11-19. Metricool, TikTok study 2024 (Spanish PDF). Personal average views: 5–10 minutes: 37,058.51 views per video. Videos from connected Metricool accounts; Worldwide; 2024 study; six-month sample. https://metricool.com/wp-content/uploads/Estudio-TikTok-2024-Metricool.pdf Reference: https://celebian.com/tiktok-statistics#fact-metricool-duration-5-10-minutes-personal-2024 |
| Professional average views: 5–10 minutesWorldwide · Videos from connected Metricool accountsLink to this fact | 49,480.88 views per video2024 study; six-month sampleContent sample | Metricool: TikTok study 2024 (Spanish PDF)About this statisticAverage views for videos 5–10 minutes long. Formula: Mean views per video in this account type and duration band Aggregation: Mean. Sample: 87,600 accounts; 1,001,817 videos and 73,388 images/carousels. Six months in 2024; exact field dates not stated in PDF. Accounts connected to Metricool. The duration bands differ from those used in the 2023 study. Scope: TikTok. Table: Pages 6 and 11, Visualizaciones por duración. Published: 2024-11-19. Metricool, TikTok study 2024 (Spanish PDF). Professional average views: 5–10 minutes: 49,480.88 views per video. Videos from connected Metricool accounts; Worldwide; 2024 study; six-month sample. https://metricool.com/wp-content/uploads/Estudio-TikTok-2024-Metricool.pdf Reference: https://celebian.com/tiktok-statistics#fact-metricool-duration-5-10-minutes-professional-2024 |
| Average views: 54+ secondsWorldwide · Videos in Metricool’s connected-account sampleLink to this fact | 38,526 views per video2023 study; 180-day sampleContent sample | Metricool: TikTok study 2023About this statisticMean views per video in duration band 54+ seconds Formula: Sum of views / videos in duration band Aggregation: Mean. Sample: 3,422,461 videos; 85,261 accounts over 180 days; exact field dates not disclosed. The study groups existing videos by length. Their topics and audiences also vary. The duration bands follow the source graphic; the HTML table uses account-size labels in error. Later studies use different bands. Scope: TikTok. Table: Video length and views. Published: 2023-09-26. Metricool, TikTok study 2023. Average views: 54+ seconds: 38,526 views per video. Videos in Metricool’s connected-account sample; Worldwide; 2023 study; 180-day sample. https://metricool.com/tiktok-study-2023/ Reference: https://celebian.com/tiktok-statistics#fact-metricool-duration-54plus-2023 |
| Reported change in video viewsWorldwide · Metricool’s worldwide TikTok account sampleLink to this fact | -31.30%January–February 2026 vs January–February 2025Content sample | Metricool: 2026 TikTok study: public findings and methodsAbout this statisticChange reported by the source across its two samples; does not establish a decline for every account. Formula: (2026 mean / 2025 mean − 1) × 100 Aggregation: Source-reported change in average views. Sample: 2,314,756 posts from more than 92,000 accounts across the two January–February windows. Compare the two named January–February windows. The full report gives absolute means, but does not establish a matched-account panel. Accounts with no publications and posts with zero impressions or zero interactions were excluded. Scope: TikTok. Table: Article findings. Published: 2026-05-12. Metricool, 2026 TikTok study: public findings and methods. Reported change in video views: -31.30%. Metricool’s worldwide TikTok account sample; Worldwide; January–February 2026 vs January–February 2025. https://metricool.com/press-release-tiktok-study-2026/ Reference: https://celebian.com/tiktok-statistics#fact-metricool-views-change-2026 |
| Business accounts: average video viewsWorldwide · TikTok accounts connected to Metricool in the sampleLink to this fact | 23,782 views per video2023 study; 180-day sampleContent sample | Metricool: TikTok study 2023About this statisticSource table mean for this account type. Formula: Arithmetic mean of views per video Aggregation: Mean. Sample: 3,422,461 videos; 85,261 accounts (37,636 personal, 47,625 business); 180 days. Exact start and end dates not disclosed. Accounts connected to Metricool. The source table gives one more view than the accompanying text; this reference uses the table values. Scope: TikTok. Table: Personal accounts vs business accounts: table. Published: 2023-09-26. Metricool, TikTok study 2023. Business accounts: average video views: 23,782 views per video. TikTok accounts connected to Metricool in the sample; Worldwide; 2023 study; 180-day sample. https://metricool.com/tiktok-study-2023/ Reference: https://celebian.com/tiktok-statistics#fact-metricool-views-video-business-2023 |
| Personal accounts: average video viewsWorldwide · TikTok accounts connected to Metricool in the sampleLink to this fact | 32,108 views per video2023 study; 180-day sampleContent sample | Metricool: TikTok study 2023About this statisticSource table mean for this account type. Formula: Arithmetic mean of views per video Aggregation: Mean. Sample: 3,422,461 videos; 85,261 accounts (37,636 personal, 47,625 business); 180 days. Exact start and end dates not disclosed. Accounts connected to Metricool. The source table gives one more view than the accompanying text; this reference uses the table values. Scope: TikTok. Table: Personal accounts vs business accounts: table. Published: 2023-09-26. Metricool, TikTok study 2023. Personal accounts: average video views: 32,108 views per video. TikTok accounts connected to Metricool in the sample; Worldwide; 2023 study; 180-day sample. https://metricool.com/tiktok-study-2023/ Reference: https://celebian.com/tiktok-statistics#fact-metricool-views-video-personal-2023 |
| Bangladesh adult ad reachBangladesh · Adults reachable through TikTok advertising toolsLink to this fact | 46.5 million accountsJanuary 2025Advertising estimate | DataReportal: Essential TikTok statistics: January 2025 snapshotAbout this statisticPotential adult advertising audience in this market. Accounts available through TikTok’s adult advertising tools. Country coverage and reporting methods can change between snapshots. Scope: TikTok. Age: 18+. Table: Countries with the biggest TikTok advertising audiences. Published: 2025-03-12. DataReportal, Essential TikTok statistics: January 2025 snapshot. Bangladesh adult ad reach: 46.5 million accounts. Adults reachable through TikTok advertising tools; Bangladesh; January 2025. https://datareportal.com/essential-tiktok-stats Reference: https://celebian.com/tiktok-statistics#fact-ad-reach-bangladesh-2025-01 |
| Brazil adult ad reachBrazil · Adults reachable through TikTok advertising toolsLink to this fact | 91.7 million accountsJanuary 2025Advertising estimate | DataReportal: Essential TikTok statistics: January 2025 snapshotAbout this statisticPotential adult advertising audience in this market. Accounts available through TikTok’s adult advertising tools. Country coverage and reporting methods can change between snapshots. Scope: TikTok. Age: 18+. Table: Countries with the biggest TikTok advertising audiences. Published: 2025-03-12. DataReportal, Essential TikTok statistics: January 2025 snapshot. Brazil adult ad reach: 91.7 million accounts. Adults reachable through TikTok advertising tools; Brazil; January 2025. https://datareportal.com/essential-tiktok-stats Reference: https://celebian.com/tiktok-statistics#fact-ad-reach-brazil-2025-01 |
| Brazil adult ad reachBrazil · Adults reachable through TikTok advertising toolsLink to this fact | 131 million accountsLate 2025Advertising estimate | DataReportal: Digital 2026: Brazil (late-2025 data)About this statisticPotential adult advertising audience in this market. October 2025 reporting snapshot; no exact collection day disclosed. Accounts available through TikTok’s adult advertising tools. Country coverage and reporting methods can change between snapshots. Scope: TikTok. Age: 18+. Table: TikTok users in Brazil in 2026. Published: Exact date not disclosed. DataReportal, Digital 2026: Brazil (late-2025 data). Brazil adult ad reach: 131 million accounts. Adults reachable through TikTok advertising tools; Brazil; Late 2025. https://datareportal.com/reports/digital-2026-brazil Reference: https://celebian.com/tiktok-statistics#fact-ad-reach-brazil-2025-10 |
| Egypt adult ad reachEgypt · Adults reachable through TikTok advertising toolsLink to this fact | 41.3 million accountsJanuary 2025Advertising estimate | DataReportal: Essential TikTok statistics: January 2025 snapshotAbout this statisticPotential adult advertising audience in this market. Accounts available through TikTok’s adult advertising tools. Country coverage and reporting methods can change between snapshots. Scope: TikTok. Age: 18+. Table: Countries with the biggest TikTok advertising audiences. Published: 2025-03-12. DataReportal, Essential TikTok statistics: January 2025 snapshot. Egypt adult ad reach: 41.3 million accounts. Adults reachable through TikTok advertising tools; Egypt; January 2025. https://datareportal.com/essential-tiktok-stats Reference: https://celebian.com/tiktok-statistics#fact-ad-reach-egypt-2025-01 |
| Indonesia adult ad reachIndonesia · Adults reachable through TikTok advertising toolsLink to this fact | 108 million accountsJanuary 2025Advertising estimate | DataReportal: Essential TikTok statistics: January 2025 snapshotAbout this statisticPotential adult advertising audience in this market. Accounts available through TikTok’s adult advertising tools. Country coverage and reporting methods can change between snapshots. Scope: TikTok. Age: 18+. Table: Countries with the biggest TikTok advertising audiences. Published: 2025-03-12. DataReportal, Essential TikTok statistics: January 2025 snapshot. Indonesia adult ad reach: 108 million accounts. Adults reachable through TikTok advertising tools; Indonesia; January 2025. https://datareportal.com/essential-tiktok-stats Reference: https://celebian.com/tiktok-statistics#fact-ad-reach-indonesia-2025-01 |
| Indonesia adult ad reachIndonesia · Adults reachable through TikTok advertising toolsLink to this fact | 180 million accountsLate 2025Advertising estimate | DataReportal: Digital 2026: Indonesia (late-2025 data)About this statisticPotential adult advertising audience in this market. October 2025 reporting snapshot; no exact collection day disclosed. Accounts available through TikTok’s adult advertising tools. Country coverage and reporting methods can change between snapshots. Scope: TikTok. Age: 18+. Table: TikTok users in Indonesia in 2026. Published: Exact date not disclosed. DataReportal, Digital 2026: Indonesia (late-2025 data). Indonesia adult ad reach: 180 million accounts. Adults reachable through TikTok advertising tools; Indonesia; Late 2025. https://datareportal.com/reports/digital-2026-indonesia Reference: https://celebian.com/tiktok-statistics#fact-ad-reach-indonesia-2025-10 |
| Mexico adult ad reachMexico · Adults reachable through TikTok advertising toolsLink to this fact | 85.4 million accountsJanuary 2025Advertising estimate | DataReportal: Essential TikTok statistics: January 2025 snapshotAbout this statisticPotential adult advertising audience in this market. Accounts available through TikTok’s adult advertising tools. Country coverage and reporting methods can change between snapshots. Scope: TikTok. Age: 18+. Table: Countries with the biggest TikTok advertising audiences. Published: 2025-03-12. DataReportal, Essential TikTok statistics: January 2025 snapshot. Mexico adult ad reach: 85.4 million accounts. Adults reachable through TikTok advertising tools; Mexico; January 2025. https://datareportal.com/essential-tiktok-stats Reference: https://celebian.com/tiktok-statistics#fact-ad-reach-mexico-2025-01 |
| Pakistan adult ad reachPakistan · Adults reachable through TikTok advertising toolsLink to this fact | 66.9 million accountsJanuary 2025Advertising estimate | DataReportal: Essential TikTok statistics: January 2025 snapshotAbout this statisticPotential adult advertising audience in this market. Accounts available through TikTok’s adult advertising tools. Country coverage and reporting methods can change between snapshots. Scope: TikTok. Age: 18+. Table: Countries with the biggest TikTok advertising audiences. Published: 2025-03-12. DataReportal, Essential TikTok statistics: January 2025 snapshot. Pakistan adult ad reach: 66.9 million accounts. Adults reachable through TikTok advertising tools; Pakistan; January 2025. https://datareportal.com/essential-tiktok-stats Reference: https://celebian.com/tiktok-statistics#fact-ad-reach-pakistan-2025-01 |
| Philippines adult ad reachPhilippines · Adults reachable through TikTok advertising toolsLink to this fact | 62.3 million accountsJanuary 2025Advertising estimate | DataReportal: Essential TikTok statistics: January 2025 snapshotAbout this statisticPotential adult advertising audience in this market. Accounts available through TikTok’s adult advertising tools. Country coverage and reporting methods can change between snapshots. Scope: TikTok. Age: 18+. Table: Countries with the biggest TikTok advertising audiences. Published: 2025-03-12. DataReportal, Essential TikTok statistics: January 2025 snapshot. Philippines adult ad reach: 62.3 million accounts. Adults reachable through TikTok advertising tools; Philippines; January 2025. https://datareportal.com/essential-tiktok-stats Reference: https://celebian.com/tiktok-statistics#fact-ad-reach-philippines-2025-01 |
| Russia adult ad reachRussia · Adults reachable through TikTok advertising toolsLink to this fact | 56 million accountsJanuary 2025Advertising estimate | DataReportal: Essential TikTok statistics: January 2025 snapshotAbout this statisticPotential adult advertising audience in this market. Accounts available through TikTok’s adult advertising tools. Country coverage and reporting methods can change between snapshots. Scope: TikTok. Age: 18+. Table: Countries with the biggest TikTok advertising audiences. Published: 2025-03-12. DataReportal, Essential TikTok statistics: January 2025 snapshot. Russia adult ad reach: 56 million accounts. Adults reachable through TikTok advertising tools; Russia; January 2025. https://datareportal.com/essential-tiktok-stats Reference: https://celebian.com/tiktok-statistics#fact-ad-reach-russia-2025-01 |
| United States adult ad reachUnited States · Adults reachable through TikTok advertising toolsLink to this fact | 136 million accountsJanuary 2025Advertising estimate | DataReportal: Essential TikTok statistics: January 2025 snapshotAbout this statisticPotential adult advertising audience in this market. Accounts available through TikTok’s adult advertising tools. Country coverage and reporting methods can change between snapshots. Scope: TikTok. Age: 18+. Table: Countries with the biggest TikTok advertising audiences. Published: 2025-03-12. DataReportal, Essential TikTok statistics: January 2025 snapshot. United States adult ad reach: 136 million accounts. Adults reachable through TikTok advertising tools; United States; January 2025. https://datareportal.com/essential-tiktok-stats Reference: https://celebian.com/tiktok-statistics#fact-ad-reach-united-states-2025-01 |
| United States adult ad reachUnited States · Adults reachable through TikTok advertising toolsLink to this fact | 153 million accountsLate 2025Advertising estimate | DataReportal: Digital 2026: United States (late-2025 data)About this statisticPotential adult advertising audience in this market. October 2025 reporting snapshot; no exact collection day disclosed. Accounts available through TikTok’s adult advertising tools. Country coverage and reporting methods can change between snapshots. Scope: TikTok. Age: 18+. Table: TikTok users in United States in 2026. Published: Exact date not disclosed. DataReportal, Digital 2026: United States (late-2025 data). United States adult ad reach: 153 million accounts. Adults reachable through TikTok advertising tools; United States; Late 2025. https://datareportal.com/reports/digital-2026-united-states-of-america Reference: https://celebian.com/tiktok-statistics#fact-ad-reach-united-states-2025-10 |
| Vietnam adult ad reachVietnam · Adults reachable through TikTok advertising toolsLink to this fact | 40.9 million accountsJanuary 2025Advertising estimate | DataReportal: Essential TikTok statistics: January 2025 snapshotAbout this statisticPotential adult advertising audience in this market. Accounts available through TikTok’s adult advertising tools. Country coverage and reporting methods can change between snapshots. Scope: TikTok. Age: 18+. Table: Countries with the biggest TikTok advertising audiences. Published: 2025-03-12. DataReportal, Essential TikTok statistics: January 2025 snapshot. Vietnam adult ad reach: 40.9 million accounts. Adults reachable through TikTok advertising tools; Vietnam; January 2025. https://datareportal.com/essential-tiktok-stats Reference: https://celebian.com/tiktok-statistics#fact-ad-reach-vietnam-2025-01 |
| Female, age 18–24Worldwide · All adults in the global TikTok advertising audienceLink to this fact | 14.1% of adult ad audienceJanuary 2025Advertising estimate | DataReportal: Essential TikTok statistics: January 2025 snapshotAbout this statisticThis age and reported-gender group as a share of the entire adult advertising audience, not adoption within that group. Binary gender categories as reported by the advertising tool. Rounding can prevent subtotals matching overall gender shares. Accounts available through TikTok’s adult advertising tools. Country coverage and reporting methods can change between snapshots. Scope: TikTok. Age: 18–24. Table: TikTok audience demographics. Published: 2025-03-12. DataReportal, Essential TikTok statistics: January 2025 snapshot. Female, age 18–24: 14.1% of adult ad audience. All adults in the global TikTok advertising audience; Worldwide; January 2025. https://datareportal.com/essential-tiktok-stats Reference: https://celebian.com/tiktok-statistics#fact-ad-composition-18-24-female-2025 |
| Male, age 18–24Worldwide · All adults in the global TikTok advertising audienceLink to this fact | 16.6% of adult ad audienceJanuary 2025Advertising estimate | DataReportal: Essential TikTok statistics: January 2025 snapshotAbout this statisticThis age and reported-gender group as a share of the entire adult advertising audience, not adoption within that group. Binary gender categories as reported by the advertising tool. Rounding can prevent subtotals matching overall gender shares. Accounts available through TikTok’s adult advertising tools. Country coverage and reporting methods can change between snapshots. Scope: TikTok. Age: 18–24. Table: TikTok audience demographics. Published: 2025-03-12. DataReportal, Essential TikTok statistics: January 2025 snapshot. Male, age 18–24: 16.6% of adult ad audience. All adults in the global TikTok advertising audience; Worldwide; January 2025. https://datareportal.com/essential-tiktok-stats Reference: https://celebian.com/tiktok-statistics#fact-ad-composition-18-24-male-2025 |
| Female, age 25–34Worldwide · All adults in the global TikTok advertising audienceLink to this fact | 14.6% of adult ad audienceJanuary 2025Advertising estimate | DataReportal: Essential TikTok statistics: January 2025 snapshotAbout this statisticThis age and reported-gender group as a share of the entire adult advertising audience, not adoption within that group. Binary gender categories as reported by the advertising tool. Rounding can prevent subtotals matching overall gender shares. Accounts available through TikTok’s adult advertising tools. Country coverage and reporting methods can change between snapshots. Scope: TikTok. Age: 25–34. Table: TikTok audience demographics. Published: 2025-03-12. DataReportal, Essential TikTok statistics: January 2025 snapshot. Female, age 25–34: 14.6% of adult ad audience. All adults in the global TikTok advertising audience; Worldwide; January 2025. https://datareportal.com/essential-tiktok-stats Reference: https://celebian.com/tiktok-statistics#fact-ad-composition-25-34-female-2025 |
| Male, age 25–34Worldwide · All adults in the global TikTok advertising audienceLink to this fact | 20.7% of adult ad audienceJanuary 2025Advertising estimate | DataReportal: Essential TikTok statistics: January 2025 snapshotAbout this statisticThis age and reported-gender group as a share of the entire adult advertising audience, not adoption within that group. Binary gender categories as reported by the advertising tool. Rounding can prevent subtotals matching overall gender shares. Accounts available through TikTok’s adult advertising tools. Country coverage and reporting methods can change between snapshots. Scope: TikTok. Age: 25–34. Table: TikTok audience demographics. Published: 2025-03-12. DataReportal, Essential TikTok statistics: January 2025 snapshot. Male, age 25–34: 20.7% of adult ad audience. All adults in the global TikTok advertising audience; Worldwide; January 2025. https://datareportal.com/essential-tiktok-stats Reference: https://celebian.com/tiktok-statistics#fact-ad-composition-25-34-male-2025 |
| Female, age 35–44Worldwide · All adults in the global TikTok advertising audienceLink to this fact | 7.2% of adult ad audienceJanuary 2025Advertising estimate | DataReportal: Essential TikTok statistics: January 2025 snapshotAbout this statisticThis age and reported-gender group as a share of the entire adult advertising audience, not adoption within that group. Binary gender categories as reported by the advertising tool. Rounding can prevent subtotals matching overall gender shares. Accounts available through TikTok’s adult advertising tools. Country coverage and reporting methods can change between snapshots. Scope: TikTok. Age: 35–44. Table: TikTok audience demographics. Published: 2025-03-12. DataReportal, Essential TikTok statistics: January 2025 snapshot. Female, age 35–44: 7.2% of adult ad audience. All adults in the global TikTok advertising audience; Worldwide; January 2025. https://datareportal.com/essential-tiktok-stats Reference: https://celebian.com/tiktok-statistics#fact-ad-composition-35-44-female-2025 |
| Male, age 35–44Worldwide · All adults in the global TikTok advertising audienceLink to this fact | 9.2% of adult ad audienceJanuary 2025Advertising estimate | DataReportal: Essential TikTok statistics: January 2025 snapshotAbout this statisticThis age and reported-gender group as a share of the entire adult advertising audience, not adoption within that group. Binary gender categories as reported by the advertising tool. Rounding can prevent subtotals matching overall gender shares. Accounts available through TikTok’s adult advertising tools. Country coverage and reporting methods can change between snapshots. Scope: TikTok. Age: 35–44. Table: TikTok audience demographics. Published: 2025-03-12. DataReportal, Essential TikTok statistics: January 2025 snapshot. Male, age 35–44: 9.2% of adult ad audience. All adults in the global TikTok advertising audience; Worldwide; January 2025. https://datareportal.com/essential-tiktok-stats Reference: https://celebian.com/tiktok-statistics#fact-ad-composition-35-44-male-2025 |
| Female, age 45–54Worldwide · All adults in the global TikTok advertising audienceLink to this fact | 4.3% of adult ad audienceJanuary 2025Advertising estimate | DataReportal: Essential TikTok statistics: January 2025 snapshotAbout this statisticThis age and reported-gender group as a share of the entire adult advertising audience, not adoption within that group. Binary gender categories as reported by the advertising tool. Rounding can prevent subtotals matching overall gender shares. Accounts available through TikTok’s adult advertising tools. Country coverage and reporting methods can change between snapshots. Scope: TikTok. Age: 45–54. Table: TikTok audience demographics. Published: 2025-03-12. DataReportal, Essential TikTok statistics: January 2025 snapshot. Female, age 45–54: 4.3% of adult ad audience. All adults in the global TikTok advertising audience; Worldwide; January 2025. https://datareportal.com/essential-tiktok-stats Reference: https://celebian.com/tiktok-statistics#fact-ad-composition-45-54-female-2025 |
| Male, age 45–54Worldwide · All adults in the global TikTok advertising audienceLink to this fact | 4.9% of adult ad audienceJanuary 2025Advertising estimate | DataReportal: Essential TikTok statistics: January 2025 snapshotAbout this statisticThis age and reported-gender group as a share of the entire adult advertising audience, not adoption within that group. Binary gender categories as reported by the advertising tool. Rounding can prevent subtotals matching overall gender shares. Accounts available through TikTok’s adult advertising tools. Country coverage and reporting methods can change between snapshots. Scope: TikTok. Age: 45–54. Table: TikTok audience demographics. Published: 2025-03-12. DataReportal, Essential TikTok statistics: January 2025 snapshot. Male, age 45–54: 4.9% of adult ad audience. All adults in the global TikTok advertising audience; Worldwide; January 2025. https://datareportal.com/essential-tiktok-stats Reference: https://celebian.com/tiktok-statistics#fact-ad-composition-45-54-male-2025 |
| Female, age 55+Worldwide · All adults in the global TikTok advertising audienceLink to this fact | 4.1% of adult ad audienceJanuary 2025Advertising estimate | DataReportal: Essential TikTok statistics: January 2025 snapshotAbout this statisticThis age and reported-gender group as a share of the entire adult advertising audience, not adoption within that group. Binary gender categories as reported by the advertising tool. Rounding can prevent subtotals matching overall gender shares. Accounts available through TikTok’s adult advertising tools. Country coverage and reporting methods can change between snapshots. Scope: TikTok. Age: 55+. Table: TikTok audience demographics. Published: 2025-03-12. DataReportal, Essential TikTok statistics: January 2025 snapshot. Female, age 55+: 4.1% of adult ad audience. All adults in the global TikTok advertising audience; Worldwide; January 2025. https://datareportal.com/essential-tiktok-stats Reference: https://celebian.com/tiktok-statistics#fact-ad-composition-55plus-female-2025 |
| Male, age 55+Worldwide · All adults in the global TikTok advertising audienceLink to this fact | 4.3% of adult ad audienceJanuary 2025Advertising estimate | DataReportal: Essential TikTok statistics: January 2025 snapshotAbout this statisticThis age and reported-gender group as a share of the entire adult advertising audience, not adoption within that group. Binary gender categories as reported by the advertising tool. Rounding can prevent subtotals matching overall gender shares. Accounts available through TikTok’s adult advertising tools. Country coverage and reporting methods can change between snapshots. Scope: TikTok. Age: 55+. Table: TikTok audience demographics. Published: 2025-03-12. DataReportal, Essential TikTok statistics: January 2025 snapshot. Male, age 55+: 4.3% of adult ad audience. All adults in the global TikTok advertising audience; Worldwide; January 2025. https://datareportal.com/essential-tiktok-stats Reference: https://celebian.com/tiktok-statistics#fact-ad-composition-55plus-male-2025 |
| Female share of adult ad audienceWorldwide · Global adult advertising audienceLink to this fact | 44.3%January 2025Advertising estimate | DataReportal: Essential TikTok statistics: January 2025 snapshotAbout this statisticShare of adult ad audience in the reported binary gender category. Accounts available through TikTok’s adult advertising tools. Country coverage and reporting methods can change between snapshots. Scope: TikTok. Age: 18+. Table: Article findings. Published: 2025-03-12. DataReportal, Essential TikTok statistics: January 2025 snapshot. Female share of adult ad audience: 44.3%. Global adult advertising audience; Worldwide; January 2025. https://datareportal.com/essential-tiktok-stats Reference: https://celebian.com/tiktok-statistics#fact-ad-gender-female-2025 |
| Male share of adult ad audienceWorldwide · Global adult advertising audienceLink to this fact | 55.7%January 2025Advertising estimate | DataReportal: Essential TikTok statistics: January 2025 snapshotAbout this statisticShare of adult ad audience in the reported binary gender category. Accounts available through TikTok’s adult advertising tools. Country coverage and reporting methods can change between snapshots. Scope: TikTok. Age: 18+. Table: Article findings. Published: 2025-03-12. DataReportal, Essential TikTok statistics: January 2025 snapshot. Male share of adult ad audience: 55.7%. Global adult advertising audience; Worldwide; January 2025. https://datareportal.com/essential-tiktok-stats Reference: https://celebian.com/tiktok-statistics#fact-ad-gender-male-2025 |
| Regular news use, US adults aged 18–29United States · US adults within the specified age groupLink to this fact | 43%18–24 August 2025Survey | Pew Research Center: TikTok news use: 2025 surveyAbout this statisticPercent of adults within this age group who regularly get news on TikTok. Sample: 5,153 US adults overall; subgroup bases smaller. Scope: TikTok. Age: 18–29. Table: Article findings. Published: 2025-09-25. Pew Research Center, TikTok news use: 2025 survey. Regular news use, US adults aged 18–29: 43%. US adults within the specified age group; United States; 18–24 August 2025. https://www.pewresearch.org/short-reads/2025/09/25/1-in-5-americans-now-regularly-get-news-on-tiktok-up-sharply-from-2020/ Reference: https://celebian.com/tiktok-statistics#fact-us-news-age-18-29-2025 |
| Regular news use, US adults aged 30–49United States · US adults within the specified age groupLink to this fact | 25%18–24 August 2025Survey | Pew Research Center: TikTok news use: 2025 surveyAbout this statisticPercent of adults within this age group who regularly get news on TikTok. Sample: 5,153 US adults overall; subgroup bases smaller. Scope: TikTok. Age: 30–49. Table: Article findings. Published: 2025-09-25. Pew Research Center, TikTok news use: 2025 survey. Regular news use, US adults aged 30–49: 25%. US adults within the specified age group; United States; 18–24 August 2025. https://www.pewresearch.org/short-reads/2025/09/25/1-in-5-americans-now-regularly-get-news-on-tiktok-up-sharply-from-2020/ Reference: https://celebian.com/tiktok-statistics#fact-us-news-age-30-49-2025 |
| Regular news use, US adults aged 50–64United States · US adults within the specified age groupLink to this fact | 10%18–24 August 2025Survey | Pew Research Center: TikTok news use: 2025 surveyAbout this statisticPercent of adults within this age group who regularly get news on TikTok. Sample: 5,153 US adults overall; subgroup bases smaller. Scope: TikTok. Age: 50–64. Table: Article findings. Published: 2025-09-25. Pew Research Center, TikTok news use: 2025 survey. Regular news use, US adults aged 50–64: 10%. US adults within the specified age group; United States; 18–24 August 2025. https://www.pewresearch.org/short-reads/2025/09/25/1-in-5-americans-now-regularly-get-news-on-tiktok-up-sharply-from-2020/ Reference: https://celebian.com/tiktok-statistics#fact-us-news-age-50-64-2025 |
| Regular news use, US adults aged 65+United States · US adults within the specified age groupLink to this fact | 3%18–24 August 2025Survey | Pew Research Center: TikTok news use: 2025 surveyAbout this statisticPercent of adults within this age group who regularly get news on TikTok. Sample: 5,153 US adults overall; subgroup bases smaller. Scope: TikTok. Age: 65+. Table: Article findings. Published: 2025-09-25. Pew Research Center, TikTok news use: 2025 survey. Regular news use, US adults aged 65+: 3%. US adults within the specified age group; United States; 18–24 August 2025. https://www.pewresearch.org/short-reads/2025/09/25/1-in-5-americans-now-regularly-get-news-on-tiktok-up-sharply-from-2020/ Reference: https://celebian.com/tiktok-statistics#fact-us-news-age-65plus-2025 |
| Fake accounts removed: safety categoryWorldwide · TikTok worldwide enforcement actionsLink to this fact | 8,371,593 accountsQ4 2023Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticSafety-category fake accounts; kept separate from the spam-related Ban reason category. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Accounts removed, Ban reason - safety, Fake accounts removed, All, All. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake accounts removed: safety category: 8,371,593 accounts. TikTok worldwide enforcement actions; Worldwide; Q4 2023. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-accounts-fake-safety-2023-q4 |
| Fake accounts removed: safety categoryWorldwide · TikTok worldwide enforcement actionsLink to this fact | 5,439,054 accountsQ1 2024Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticSafety-category fake accounts; kept separate from the spam-related Ban reason category. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Accounts removed, Ban reason - safety, Fake accounts removed, All, All. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake accounts removed: safety category: 5,439,054 accounts. TikTok worldwide enforcement actions; Worldwide; Q1 2024. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-accounts-fake-safety-2024-q1 |
| Fake accounts removed: safety categoryWorldwide · TikTok worldwide enforcement actionsLink to this fact | 3,660,631 accountsQ2 2024Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticSafety-category fake accounts; kept separate from the spam-related Ban reason category. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Accounts removed, Ban reason - safety, Fake accounts removed, All, All. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake accounts removed: safety category: 3,660,631 accounts. TikTok worldwide enforcement actions; Worldwide; Q2 2024. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-accounts-fake-safety-2024-q2 |
| Fake accounts removed: safety categoryWorldwide · TikTok worldwide enforcement actionsLink to this fact | 2,706,613 accountsQ3 2024Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticSafety-category fake accounts; kept separate from the spam-related Ban reason category. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Accounts removed, Ban reason - safety, Fake accounts removed, All, All. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake accounts removed: safety category: 2,706,613 accounts. TikTok worldwide enforcement actions; Worldwide; Q3 2024. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-accounts-fake-safety-2024-q3 |
| Fake accounts removed: safety categoryWorldwide · TikTok worldwide enforcement actionsLink to this fact | 3,174,017 accountsQ4 2024Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticSafety-category fake accounts; kept separate from the spam-related Ban reason category. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Accounts removed, Ban reason - safety, Fake accounts removed, All, All. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake accounts removed: safety category: 3,174,017 accounts. TikTok worldwide enforcement actions; Worldwide; Q4 2024. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-accounts-fake-safety-2024-q4 |
| Fake accounts removed: safety categoryWorldwide · TikTok worldwide enforcement actionsLink to this fact | 1,666,730 accountsQ1 2025Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticSafety-category fake accounts; kept separate from the spam-related Ban reason category. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Accounts removed, Ban reason - safety, Fake accounts removed, All, All. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake accounts removed: safety category: 1,666,730 accounts. TikTok worldwide enforcement actions; Worldwide; Q1 2025. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-accounts-fake-safety-2025-q1 |
| Fake accounts removed: safety categoryWorldwide · TikTok worldwide enforcement actionsLink to this fact | 253,418 accountsQ2 2025Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticSafety-category fake accounts; kept separate from the spam-related Ban reason category. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Accounts removed, Ban reason - safety, Fake accounts removed, All, All. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake accounts removed: safety category: 253,418 accounts. TikTok worldwide enforcement actions; Worldwide; Q2 2025. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-accounts-fake-safety-2025-q2 |
| Fake accounts removed: safety categoryWorldwide · TikTok worldwide enforcement actionsLink to this fact | 428,786 accountsQ3 2025Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticSafety-category fake accounts; kept separate from the spam-related Ban reason category. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Accounts removed, Ban reason - safety, Fake accounts removed, All, All. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake accounts removed: safety category: 428,786 accounts. TikTok worldwide enforcement actions; Worldwide; Q3 2025. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-accounts-fake-safety-2025-q3 |
| Fake accounts removed: safety categoryWorldwide · TikTok worldwide enforcement actionsLink to this fact | 1,437,977 accountsQ4 2025Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticSafety-category fake accounts; kept separate from the spam-related Ban reason category. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Accounts removed, Ban reason - safety, Fake accounts removed, All, All. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake accounts removed: safety category: 1,437,977 accounts. TikTok worldwide enforcement actions; Worldwide; Q4 2025. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-accounts-fake-safety-2025-q4 |
| Fake accounts removed: safety categoryWorldwide · TikTok worldwide enforcement actionsLink to this fact | 2,860,632 accountsQ1 2026Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticSafety-category fake accounts; kept separate from the spam-related Ban reason category. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Accounts removed, Ban reason - safety, Fake accounts removed, All, All. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake accounts removed: safety category: 2,860,632 accounts. TikTok worldwide enforcement actions; Worldwide; Q1 2026. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-accounts-fake-safety-2026-q1 |
| Fake accounts removed: spam categoryWorldwide · TikTok worldwide enforcement actionsLink to this fact | 2,409,163 accountsQ1 2021Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticSpam-related fake accounts in the Ban reason category; not the safety-category total. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Accounts removed, Ban reason, Fake accounts removed, All, All. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake accounts removed: spam category: 2,409,163 accounts. TikTok worldwide enforcement actions; Worldwide; Q1 2021. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-accounts-fake-spam-2021-q1 |
| Fake accounts removed: spam categoryWorldwide · TikTok worldwide enforcement actionsLink to this fact | 1,653,892 accountsQ2 2021Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticSpam-related fake accounts in the Ban reason category; not the safety-category total. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Accounts removed, Ban reason, Fake accounts removed, All, All. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake accounts removed: spam category: 1,653,892 accounts. TikTok worldwide enforcement actions; Worldwide; Q2 2021. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-accounts-fake-spam-2021-q2 |
| Fake accounts removed: spam categoryWorldwide · TikTok worldwide enforcement actionsLink to this fact | 1,728,621 accountsQ3 2021Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticSpam-related fake accounts in the Ban reason category; not the safety-category total. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Accounts removed, Ban reason, Fake accounts removed, All, All. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake accounts removed: spam category: 1,728,621 accounts. TikTok worldwide enforcement actions; Worldwide; Q3 2021. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-accounts-fake-spam-2021-q3 |
| Fake accounts removed: spam categoryWorldwide · TikTok worldwide enforcement actionsLink to this fact | 6,077,046 accountsQ4 2021Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticSpam-related fake accounts in the Ban reason category; not the safety-category total. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Accounts removed, Ban reason, Fake accounts removed, All, All. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake accounts removed: spam category: 6,077,046 accounts. TikTok worldwide enforcement actions; Worldwide; Q4 2021. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-accounts-fake-spam-2021-q4 |
| Fake accounts removed: spam categoryWorldwide · TikTok worldwide enforcement actionsLink to this fact | 20,890,519 accountsQ1 2022Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticSpam-related fake accounts in the Ban reason category; not the safety-category total. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Accounts removed, Ban reason, Fake accounts removed, All, All. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake accounts removed: spam category: 20,890,519 accounts. TikTok worldwide enforcement actions; Worldwide; Q1 2022. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-accounts-fake-spam-2022-q1 |
| Fake accounts removed: spam categoryWorldwide · TikTok worldwide enforcement actionsLink to this fact | 33,632,058 accountsQ2 2022Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticSpam-related fake accounts in the Ban reason category; not the safety-category total. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Accounts removed, Ban reason, Fake accounts removed, All, All. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake accounts removed: spam category: 33,632,058 accounts. TikTok worldwide enforcement actions; Worldwide; Q2 2022. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-accounts-fake-spam-2022-q2 |
| Fake accounts removed: spam categoryWorldwide · TikTok worldwide enforcement actionsLink to this fact | 50,963,108 accountsQ3 2022Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticSpam-related fake accounts in the Ban reason category; not the safety-category total. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Accounts removed, Ban reason, Fake accounts removed, All, All. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake accounts removed: spam category: 50,963,108 accounts. TikTok worldwide enforcement actions; Worldwide; Q3 2022. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-accounts-fake-spam-2022-q3 |
| Fake accounts removed: spam categoryWorldwide · TikTok worldwide enforcement actionsLink to this fact | 54,453,610 accountsQ4 2022Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticSpam-related fake accounts in the Ban reason category; not the safety-category total. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Accounts removed, Ban reason, Fake accounts removed, All, All. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake accounts removed: spam category: 54,453,610 accounts. TikTok worldwide enforcement actions; Worldwide; Q4 2022. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-accounts-fake-spam-2022-q4 |
| Fake accounts removed: spam categoryWorldwide · TikTok worldwide enforcement actionsLink to this fact | 51,298,135 accountsQ1 2023Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticSpam-related fake accounts in the Ban reason category; not the safety-category total. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Accounts removed, Ban reason, Fake accounts removed, All, All. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake accounts removed: spam category: 51,298,135 accounts. TikTok worldwide enforcement actions; Worldwide; Q1 2023. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-accounts-fake-spam-2023-q1 |
| Fake accounts removed: spam categoryWorldwide · TikTok worldwide enforcement actionsLink to this fact | 43,154,318 accountsQ2 2023Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticSpam-related fake accounts in the Ban reason category; not the safety-category total. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Accounts removed, Ban reason, Fake accounts removed, All, All. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake accounts removed: spam category: 43,154,318 accounts. TikTok worldwide enforcement actions; Worldwide; Q2 2023. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-accounts-fake-spam-2023-q2 |
| Fake accounts removed: spam categoryWorldwide · TikTok worldwide enforcement actionsLink to this fact | 73,571,022 accountsQ3 2023Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticSpam-related fake accounts in the Ban reason category; not the safety-category total. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Accounts removed, Ban reason, Fake accounts removed, All, All. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake accounts removed: spam category: 73,571,022 accounts. TikTok worldwide enforcement actions; Worldwide; Q3 2023. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-accounts-fake-spam-2023-q3 |
| Fake accounts removed: spam categoryWorldwide · TikTok worldwide enforcement actionsLink to this fact | 165,623,182 accountsQ1 2024Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticSpam-related fake accounts in the Ban reason category; not the safety-category total. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Accounts removed, Ban reason, Fake accounts removed, All, All. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake accounts removed: spam category: 165,623,182 accounts. TikTok worldwide enforcement actions; Worldwide; Q1 2024. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-accounts-fake-spam-2024-q1 |
| Fake accounts removed: spam categoryWorldwide · TikTok worldwide enforcement actionsLink to this fact | 205,021,245 accountsQ2 2024Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticSpam-related fake accounts in the Ban reason category; not the safety-category total. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Accounts removed, Ban reason, Fake accounts removed, All, All. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake accounts removed: spam category: 205,021,245 accounts. TikTok worldwide enforcement actions; Worldwide; Q2 2024. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-accounts-fake-spam-2024-q2 |
| Fake accounts removed: spam categoryWorldwide · TikTok worldwide enforcement actionsLink to this fact | 184,602,732 accountsQ3 2024Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticSpam-related fake accounts in the Ban reason category; not the safety-category total. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Accounts removed, Ban reason, Fake accounts removed, All, All. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake accounts removed: spam category: 184,602,732 accounts. TikTok worldwide enforcement actions; Worldwide; Q3 2024. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-accounts-fake-spam-2024-q3 |
| Fake accounts removed: spam categoryWorldwide · TikTok worldwide enforcement actionsLink to this fact | 182,165,505 accountsQ4 2024Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticSpam-related fake accounts in the Ban reason category; not the safety-category total. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Accounts removed, Ban reason, Fake accounts removed, All, All. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake accounts removed: spam category: 182,165,505 accounts. TikTok worldwide enforcement actions; Worldwide; Q4 2024. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-accounts-fake-spam-2024-q4 |
| Fake accounts removed: spam categoryWorldwide · TikTok worldwide enforcement actionsLink to this fact | 71,434,290 accountsQ1 2025Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticSpam-related fake accounts in the Ban reason category; not the safety-category total. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Accounts removed, Ban reason, Fake accounts removed, All, All. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake accounts removed: spam category: 71,434,290 accounts. TikTok worldwide enforcement actions; Worldwide; Q1 2025. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-accounts-fake-spam-2025-q1 |
| Fake accounts removed: spam categoryWorldwide · TikTok worldwide enforcement actionsLink to this fact | 76,738,242 accountsQ2 2025Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticSpam-related fake accounts in the Ban reason category; not the safety-category total. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Accounts removed, Ban reason, Fake accounts removed, All, All. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake accounts removed: spam category: 76,738,242 accounts. TikTok worldwide enforcement actions; Worldwide; Q2 2025. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-accounts-fake-spam-2025-q2 |
| Fake accounts removed: spam categoryWorldwide · TikTok worldwide enforcement actionsLink to this fact | 118,189,613 accountsQ3 2025Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticSpam-related fake accounts in the Ban reason category; not the safety-category total. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Accounts removed, Ban reason, Fake accounts removed, All, All. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake accounts removed: spam category: 118,189,613 accounts. TikTok worldwide enforcement actions; Worldwide; Q3 2025. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-accounts-fake-spam-2025-q3 |
| Fake accounts removed: spam categoryWorldwide · TikTok worldwide enforcement actionsLink to this fact | 146,278,541 accountsQ4 2025Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticSpam-related fake accounts in the Ban reason category; not the safety-category total. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Accounts removed, Ban reason, Fake accounts removed, All, All. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake accounts removed: spam category: 146,278,541 accounts. TikTok worldwide enforcement actions; Worldwide; Q4 2025. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-accounts-fake-spam-2025-q4 |
| Fake accounts removed: spam categoryWorldwide · TikTok worldwide enforcement actionsLink to this fact | 83,428,073 accountsQ1 2026Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticSpam-related fake accounts in the Ban reason category; not the safety-category total. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Accounts removed, Ban reason, Fake accounts removed, All, All. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake accounts removed: spam category: 83,428,073 accounts. TikTok worldwide enforcement actions; Worldwide; Q1 2026. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-accounts-fake-spam-2026-q1 |
| Suspected under-13 accounts removedWorldwide · TikTok worldwide enforcement actionsLink to this fact | 18,823,040 accountsQ2 2023Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticSafety enforcement for suspected underage accounts, not fake accounts. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Accounts removed, Ban reason - safety, Accounts suspected to be under the age of 13 removed, All, All. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Suspected under-13 accounts removed: 18,823,040 accounts. TikTok worldwide enforcement actions; Worldwide; Q2 2023. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-accounts-under13-2023-q2 |
| Suspected under-13 accounts removedWorldwide · TikTok worldwide enforcement actionsLink to this fact | 20,864,857 accountsQ3 2023Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticSafety enforcement for suspected underage accounts, not fake accounts. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Accounts removed, Ban reason - safety, Accounts suspected to be under the age of 13 removed, All, All. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Suspected under-13 accounts removed: 20,864,857 accounts. TikTok worldwide enforcement actions; Worldwide; Q3 2023. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-accounts-under13-2023-q3 |
| Suspected under-13 accounts removedWorldwide · TikTok worldwide enforcement actionsLink to this fact | 19,848,855 accountsQ4 2023Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticSafety enforcement for suspected underage accounts, not fake accounts. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Accounts removed, Ban reason - safety, Accounts suspected to be under the age of 13 removed, All, All. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Suspected under-13 accounts removed: 19,848,855 accounts. TikTok worldwide enforcement actions; Worldwide; Q4 2023. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-accounts-under13-2023-q4 |
| Suspected under-13 accounts removedWorldwide · TikTok worldwide enforcement actionsLink to this fact | 21,639,414 accountsQ1 2024Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticSafety enforcement for suspected underage accounts, not fake accounts. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Accounts removed, Ban reason - safety, Accounts suspected to be under the age of 13 removed, All, All. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Suspected under-13 accounts removed: 21,639,414 accounts. TikTok worldwide enforcement actions; Worldwide; Q1 2024. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-accounts-under13-2024-q1 |
| Suspected under-13 accounts removedWorldwide · TikTok worldwide enforcement actionsLink to this fact | 20,216,580 accountsQ2 2024Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticSafety enforcement for suspected underage accounts, not fake accounts. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Accounts removed, Ban reason - safety, Accounts suspected to be under the age of 13 removed, All, All. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Suspected under-13 accounts removed: 20,216,580 accounts. TikTok worldwide enforcement actions; Worldwide; Q2 2024. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-accounts-under13-2024-q2 |
| Suspected under-13 accounts removedWorldwide · TikTok worldwide enforcement actionsLink to this fact | 24,304,797 accountsQ3 2024Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticSafety enforcement for suspected underage accounts, not fake accounts. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Accounts removed, Ban reason - safety, Accounts suspected to be under the age of 13 removed, All, All. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Suspected under-13 accounts removed: 24,304,797 accounts. TikTok worldwide enforcement actions; Worldwide; Q3 2024. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-accounts-under13-2024-q3 |
| Suspected under-13 accounts removedWorldwide · TikTok worldwide enforcement actionsLink to this fact | 20,564,571 accountsQ4 2024Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticSafety enforcement for suspected underage accounts, not fake accounts. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Accounts removed, Ban reason - safety, Accounts suspected to be under the age of 13 removed, All, All. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Suspected under-13 accounts removed: 20,564,571 accounts. TikTok worldwide enforcement actions; Worldwide; Q4 2024. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-accounts-under13-2024-q4 |
| Suspected under-13 accounts removedWorldwide · TikTok worldwide enforcement actionsLink to this fact | 21,439,757 accountsQ1 2025Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticSafety enforcement for suspected underage accounts, not fake accounts. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Accounts removed, Ban reason - safety, Accounts suspected to be under the age of 13 removed, All, All. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Suspected under-13 accounts removed: 21,439,757 accounts. TikTok worldwide enforcement actions; Worldwide; Q1 2025. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-accounts-under13-2025-q1 |
| Suspected under-13 accounts removedWorldwide · TikTok worldwide enforcement actionsLink to this fact | 25,904,708 accountsQ2 2025Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticSafety enforcement for suspected underage accounts, not fake accounts. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Accounts removed, Ban reason - safety, Accounts suspected to be under the age of 13 removed, All, All. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Suspected under-13 accounts removed: 25,904,708 accounts. TikTok worldwide enforcement actions; Worldwide; Q2 2025. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-accounts-under13-2025-q2 |
| Suspected under-13 accounts removedWorldwide · TikTok worldwide enforcement actionsLink to this fact | 22,226,542 accountsQ3 2025Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticSafety enforcement for suspected underage accounts, not fake accounts. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Accounts removed, Ban reason - safety, Accounts suspected to be under the age of 13 removed, All, All. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Suspected under-13 accounts removed: 22,226,542 accounts. TikTok worldwide enforcement actions; Worldwide; Q3 2025. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-accounts-under13-2025-q3 |
| Suspected under-13 accounts removedWorldwide · TikTok worldwide enforcement actionsLink to this fact | 23,875,879 accountsQ4 2025Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticSafety enforcement for suspected underage accounts, not fake accounts. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Accounts removed, Ban reason - safety, Accounts suspected to be under the age of 13 removed, All, All. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Suspected under-13 accounts removed: 23,875,879 accounts. TikTok worldwide enforcement actions; Worldwide; Q4 2025. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-accounts-under13-2025-q4 |
| Suspected under-13 accounts removedWorldwide · TikTok worldwide enforcement actionsLink to this fact | 25,764,372 accountsQ1 2026Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticSafety enforcement for suspected underage accounts, not fake accounts. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Accounts removed, Ban reason - safety, Accounts suspected to be under the age of 13 removed, All, All. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Suspected under-13 accounts removed: 25,764,372 accounts. TikTok worldwide enforcement actions; Worldwide; Q1 2026. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-accounts-under13-2026-q1 |
| Fake follow requests preventedWorldwide · TikTok worldwide enforcement actionsLink to this fact | 632,416,873 requestsQ2 2021Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticFake follow requests blocked; not the number of unique accounts. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Fake follow requests prevented, All, All, All, All. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake follow requests prevented: 632,416,873 requests. TikTok worldwide enforcement actions; Worldwide; Q2 2021. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-follows-prevented-2021-q2 |
| Fake follow requests preventedWorldwide · TikTok worldwide enforcement actionsLink to this fact | 2,078,453,724 requestsQ3 2021Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticFake follow requests blocked; not the number of unique accounts. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Fake follow requests prevented, All, All, All, All. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake follow requests prevented: 2,078,453,724 requests. TikTok worldwide enforcement actions; Worldwide; Q3 2021. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-follows-prevented-2021-q3 |
| Fake follow requests preventedWorldwide · TikTok worldwide enforcement actionsLink to this fact | 2,794,306,196 requestsQ4 2021Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticFake follow requests blocked; not the number of unique accounts. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Fake follow requests prevented, All, All, All, All. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake follow requests prevented: 2,794,306,196 requests. TikTok worldwide enforcement actions; Worldwide; Q4 2021. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-follows-prevented-2021-q4 |
| Fake follow requests preventedWorldwide · TikTok worldwide enforcement actionsLink to this fact | 4,762,680,655 requestsQ1 2022Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticFake follow requests blocked; not the number of unique accounts. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Fake follow requests prevented, All, All, All, All. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake follow requests prevented: 4,762,680,655 requests. TikTok worldwide enforcement actions; Worldwide; Q1 2022. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-follows-prevented-2022-q1 |
| Fake follow requests preventedWorldwide · TikTok worldwide enforcement actionsLink to this fact | 9,898,396,178 requestsQ2 2022Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticFake follow requests blocked; not the number of unique accounts. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Fake follow requests prevented, All, All, All, All. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake follow requests prevented: 9,898,396,178 requests. TikTok worldwide enforcement actions; Worldwide; Q2 2022. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-follows-prevented-2022-q2 |
| Fake follow requests preventedWorldwide · TikTok worldwide enforcement actionsLink to this fact | 8,035,218,300 requestsQ3 2022Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticFake follow requests blocked; not the number of unique accounts. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Fake follow requests prevented, All, All, All, All. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake follow requests prevented: 8,035,218,300 requests. TikTok worldwide enforcement actions; Worldwide; Q3 2022. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-follows-prevented-2022-q3 |
| Fake follow requests preventedWorldwide · TikTok worldwide enforcement actionsLink to this fact | 7,476,505,410 requestsQ4 2022Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticFake follow requests blocked; not the number of unique accounts. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Fake follow requests prevented, All, All, All, All. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake follow requests prevented: 7,476,505,410 requests. TikTok worldwide enforcement actions; Worldwide; Q4 2022. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-follows-prevented-2022-q4 |
| Fake follow requests preventedWorldwide · TikTok worldwide enforcement actionsLink to this fact | 6,808,118,595 requestsQ1 2023Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticFake follow requests blocked; not the number of unique accounts. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Fake follow requests prevented, All, All, All, All. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake follow requests prevented: 6,808,118,595 requests. TikTok worldwide enforcement actions; Worldwide; Q1 2023. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-follows-prevented-2023-q1 |
| Fake follow requests preventedWorldwide · TikTok worldwide enforcement actionsLink to this fact | 21,535,156,596 requestsQ2 2023Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticFake follow requests blocked; not the number of unique accounts. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Fake follow requests prevented, All, All, All, All. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake follow requests prevented: 21,535,156,596 requests. TikTok worldwide enforcement actions; Worldwide; Q2 2023. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-follows-prevented-2023-q2 |
| Fake follow requests preventedWorldwide · TikTok worldwide enforcement actionsLink to this fact | 7,275,873,796 requestsQ3 2023Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticFake follow requests blocked; not the number of unique accounts. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Fake follow requests prevented, All, All, All, All. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake follow requests prevented: 7,275,873,796 requests. TikTok worldwide enforcement actions; Worldwide; Q3 2023. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-follows-prevented-2023-q3 |
| Fake follow requests preventedWorldwide · TikTok worldwide enforcement actionsLink to this fact | 4,890,009,711 requestsQ4 2023Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticFake follow requests blocked; not the number of unique accounts. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Fake follow requests prevented, All, All, All, All. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake follow requests prevented: 4,890,009,711 requests. TikTok worldwide enforcement actions; Worldwide; Q4 2023. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-follows-prevented-2023-q4 |
| Fake follow requests preventedWorldwide · TikTok worldwide enforcement actionsLink to this fact | 6,058,733,077 requestsQ1 2024Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticFake follow requests blocked; not the number of unique accounts. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Fake follow requests prevented, All, All, All, All. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake follow requests prevented: 6,058,733,077 requests. TikTok worldwide enforcement actions; Worldwide; Q1 2024. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-follows-prevented-2024-q1 |
| Fake follow requests preventedWorldwide · TikTok worldwide enforcement actionsLink to this fact | 9,271,959,853 requestsQ2 2024Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticFake follow requests blocked; not the number of unique accounts. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Fake follow requests prevented, All, All, All, All. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake follow requests prevented: 9,271,959,853 requests. TikTok worldwide enforcement actions; Worldwide; Q2 2024. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-follows-prevented-2024-q2 |
| Fake follow requests preventedWorldwide · TikTok worldwide enforcement actionsLink to this fact | 8,952,042,374 requestsQ3 2024Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticFake follow requests blocked; not the number of unique accounts. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Fake follow requests prevented, All, All, All, All. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake follow requests prevented: 8,952,042,374 requests. TikTok worldwide enforcement actions; Worldwide; Q3 2024. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-follows-prevented-2024-q3 |
| Fake follow requests preventedWorldwide · TikTok worldwide enforcement actionsLink to this fact | 9,708,469,064 requestsQ4 2024Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticFake follow requests blocked; not the number of unique accounts. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Fake follow requests prevented, All, All, All, All. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake follow requests prevented: 9,708,469,064 requests. TikTok worldwide enforcement actions; Worldwide; Q4 2024. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-follows-prevented-2024-q4 |
| Fake follow requests preventedWorldwide · TikTok worldwide enforcement actionsLink to this fact | 8,077,403,705 requestsQ1 2025Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticFake follow requests blocked; not the number of unique accounts. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Fake follow requests prevented, All, All, All, All. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake follow requests prevented: 8,077,403,705 requests. TikTok worldwide enforcement actions; Worldwide; Q1 2025. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-follows-prevented-2025-q1 |
| Fake follow requests preventedWorldwide · TikTok worldwide enforcement actionsLink to this fact | 9,097,771,219 requestsQ2 2025Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticFake follow requests blocked; not the number of unique accounts. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Fake follow requests prevented, All, All, All, All. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake follow requests prevented: 9,097,771,219 requests. TikTok worldwide enforcement actions; Worldwide; Q2 2025. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-follows-prevented-2025-q2 |
| Fake follow requests preventedWorldwide · TikTok worldwide enforcement actionsLink to this fact | 7,139,533,355 requestsQ3 2025Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticFake follow requests blocked; not the number of unique accounts. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Fake follow requests prevented, All, All, All, All. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake follow requests prevented: 7,139,533,355 requests. TikTok worldwide enforcement actions; Worldwide; Q3 2025. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-follows-prevented-2025-q3 |
| Fake follow requests preventedWorldwide · TikTok worldwide enforcement actionsLink to this fact | 7,906,932,746 requestsQ4 2025Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticFake follow requests blocked; not the number of unique accounts. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Fake follow requests prevented, All, All, All, All. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake follow requests prevented: 7,906,932,746 requests. TikTok worldwide enforcement actions; Worldwide; Q4 2025. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-follows-prevented-2025-q4 |
| Fake follow requests preventedWorldwide · TikTok worldwide enforcement actionsLink to this fact | 5,979,079,449 requestsQ1 2026Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticFake follow requests blocked; not the number of unique accounts. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Fake follow requests prevented, All, All, All, All. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake follow requests prevented: 5,979,079,449 requests. TikTok worldwide enforcement actions; Worldwide; Q1 2026. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-follows-prevented-2026-q1 |
| Fake likes preventedWorldwide · TikTok worldwide enforcement actionsLink to this fact | 9,612,942,242 likesQ2 2021Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticFake likes blocked before they were applied; different from likes removed after application. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Fake likes prevented, All, All, All, All. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake likes prevented: 9,612,942,242 likes. TikTok worldwide enforcement actions; Worldwide; Q2 2021. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-likes-prevented-2021-q2 |
| Fake likes preventedWorldwide · TikTok worldwide enforcement actionsLink to this fact | 16,594,976,202 likesQ3 2021Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticFake likes blocked before they were applied; different from likes removed after application. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Fake likes prevented, All, All, All, All. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake likes prevented: 16,594,976,202 likes. TikTok worldwide enforcement actions; Worldwide; Q3 2021. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-likes-prevented-2021-q3 |
| Fake likes preventedWorldwide · TikTok worldwide enforcement actionsLink to this fact | 11,917,679,868 likesQ4 2021Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticFake likes blocked before they were applied; different from likes removed after application. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Fake likes prevented, All, All, All, All. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake likes prevented: 11,917,679,868 likes. TikTok worldwide enforcement actions; Worldwide; Q4 2021. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-likes-prevented-2021-q4 |
| Fake likes preventedWorldwide · TikTok worldwide enforcement actionsLink to this fact | 17,585,235,916 likesQ1 2022Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticFake likes blocked before they were applied; different from likes removed after application. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Fake likes prevented, All, All, All, All. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake likes prevented: 17,585,235,916 likes. TikTok worldwide enforcement actions; Worldwide; Q1 2022. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-likes-prevented-2022-q1 |
| Fake likes preventedWorldwide · TikTok worldwide enforcement actionsLink to this fact | 14,651,421,022 likesQ2 2022Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticFake likes blocked before they were applied; different from likes removed after application. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Fake likes prevented, All, All, All, All. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake likes prevented: 14,651,421,022 likes. TikTok worldwide enforcement actions; Worldwide; Q2 2022. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-likes-prevented-2022-q2 |
| Fake likes preventedWorldwide · TikTok worldwide enforcement actionsLink to this fact | 5,481,149,327 likesQ3 2022Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticFake likes blocked before they were applied; different from likes removed after application. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Fake likes prevented, All, All, All, All. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake likes prevented: 5,481,149,327 likes. TikTok worldwide enforcement actions; Worldwide; Q3 2022. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-likes-prevented-2022-q3 |
| Fake likes preventedWorldwide · TikTok worldwide enforcement actionsLink to this fact | 10,179,734,085 likesQ4 2022Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticFake likes blocked before they were applied; different from likes removed after application. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Fake likes prevented, All, All, All, All. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake likes prevented: 10,179,734,085 likes. TikTok worldwide enforcement actions; Worldwide; Q4 2022. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-likes-prevented-2022-q4 |
| Fake likes preventedWorldwide · TikTok worldwide enforcement actionsLink to this fact | 8,390,200,078 likesQ1 2023Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticFake likes blocked before they were applied; different from likes removed after application. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Fake likes prevented, All, All, All, All. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake likes prevented: 8,390,200,078 likes. TikTok worldwide enforcement actions; Worldwide; Q1 2023. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-likes-prevented-2023-q1 |
| Fake likes preventedWorldwide · TikTok worldwide enforcement actionsLink to this fact | 5,306,184,562 likesQ2 2023Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticFake likes blocked before they were applied; different from likes removed after application. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Fake likes prevented, All, All, All, All. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake likes prevented: 5,306,184,562 likes. TikTok worldwide enforcement actions; Worldwide; Q2 2023. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-likes-prevented-2023-q2 |
| Fake likes preventedWorldwide · TikTok worldwide enforcement actionsLink to this fact | 7,809,923,173 likesQ3 2023Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticFake likes blocked before they were applied; different from likes removed after application. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Fake likes prevented, All, All, All, All. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake likes prevented: 7,809,923,173 likes. TikTok worldwide enforcement actions; Worldwide; Q3 2023. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-likes-prevented-2023-q3 |
| Fake likes preventedWorldwide · TikTok worldwide enforcement actionsLink to this fact | 22,529,996,669 likesQ4 2023Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticFake likes blocked before they were applied; different from likes removed after application. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Fake likes prevented, All, All, All, All. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake likes prevented: 22,529,996,669 likes. TikTok worldwide enforcement actions; Worldwide; Q4 2023. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-likes-prevented-2023-q4 |
| Fake likes preventedWorldwide · TikTok worldwide enforcement actionsLink to this fact | 23,588,559,185 likesQ1 2024Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticFake likes blocked before they were applied; different from likes removed after application. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Fake likes prevented, All, All, All, All. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake likes prevented: 23,588,559,185 likes. TikTok worldwide enforcement actions; Worldwide; Q1 2024. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-likes-prevented-2024-q1 |
| Fake likes preventedWorldwide · TikTok worldwide enforcement actionsLink to this fact | 12,423,500,527 likesQ2 2024Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticFake likes blocked before they were applied; different from likes removed after application. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Fake likes prevented, All, All, All, All. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake likes prevented: 12,423,500,527 likes. TikTok worldwide enforcement actions; Worldwide; Q2 2024. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-likes-prevented-2024-q2 |
| Fake likes preventedWorldwide · TikTok worldwide enforcement actionsLink to this fact | 8,440,005,825 likesQ3 2024Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticFake likes blocked before they were applied; different from likes removed after application. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Fake likes prevented, All, All, All, All. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake likes prevented: 8,440,005,825 likes. TikTok worldwide enforcement actions; Worldwide; Q3 2024. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-likes-prevented-2024-q3 |
| Fake likes preventedWorldwide · TikTok worldwide enforcement actionsLink to this fact | 10,471,784,647 likesQ4 2024Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticFake likes blocked before they were applied; different from likes removed after application. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Fake likes prevented, All, All, All, All. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake likes prevented: 10,471,784,647 likes. TikTok worldwide enforcement actions; Worldwide; Q4 2024. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-likes-prevented-2024-q4 |
| Fake likes preventedWorldwide · TikTok worldwide enforcement actionsLink to this fact | 6,023,528,451 likesQ1 2025Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticFake likes blocked before they were applied; different from likes removed after application. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Fake likes prevented, All, All, All, All. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake likes prevented: 6,023,528,451 likes. TikTok worldwide enforcement actions; Worldwide; Q1 2025. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-likes-prevented-2025-q1 |
| Fake likes preventedWorldwide · TikTok worldwide enforcement actionsLink to this fact | 5,531,313,026 likesQ2 2025Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticFake likes blocked before they were applied; different from likes removed after application. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Fake likes prevented, All, All, All, All. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake likes prevented: 5,531,313,026 likes. TikTok worldwide enforcement actions; Worldwide; Q2 2025. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-likes-prevented-2025-q2 |
| Fake likes preventedWorldwide · TikTok worldwide enforcement actionsLink to this fact | 5,961,083,041 likesQ3 2025Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticFake likes blocked before they were applied; different from likes removed after application. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Fake likes prevented, All, All, All, All. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake likes prevented: 5,961,083,041 likes. TikTok worldwide enforcement actions; Worldwide; Q3 2025. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-likes-prevented-2025-q3 |
| Fake likes preventedWorldwide · TikTok worldwide enforcement actionsLink to this fact | 6,741,171,670 likesQ4 2025Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticFake likes blocked before they were applied; different from likes removed after application. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Fake likes prevented, All, All, All, All. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake likes prevented: 6,741,171,670 likes. TikTok worldwide enforcement actions; Worldwide; Q4 2025. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-likes-prevented-2025-q4 |
| Fake likes preventedWorldwide · TikTok worldwide enforcement actionsLink to this fact | 3,478,750,201 likesQ1 2026Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticFake likes blocked before they were applied; different from likes removed after application. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Fake likes prevented, All, All, All, All. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Fake likes prevented: 3,478,750,201 likes. TikTok worldwide enforcement actions; Worldwide; Q1 2026. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-likes-prevented-2026-q1 |
| Videos removed by AI ModerationWorldwide · TikTok worldwide enforcement actionsLink to this fact | 30,149,202 videosQ1 2026Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticA separate AI Moderation category introduced in Q1 2026. Figures for earlier quarters are unavailable, rather than zero. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Total videos removed, All, All, task_type, AI Moderation. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Videos removed by AI Moderation: 30,149,202 videos. TikTok worldwide enforcement actions; Worldwide; Q1 2026. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-videos-ai-2026-q1 |
| Videos removed by automationWorldwide · TikTok worldwide enforcement actionsLink to this fact | 3,370,913 videosQ3 2020Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticRaw Automation task category. From Q1 2026, AI Moderation is separately reported; this series excludes that new category. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Total videos removed, All, All, task_type, Automation. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Videos removed by automation: 3,370,913 videos. TikTok worldwide enforcement actions; Worldwide; Q3 2020. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-videos-automation-2020-q3 |
| Videos removed by automationWorldwide · TikTok worldwide enforcement actionsLink to this fact | 4,923,971 videosQ4 2020Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticRaw Automation task category. From Q1 2026, AI Moderation is separately reported; this series excludes that new category. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Total videos removed, All, All, task_type, Automation. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Videos removed by automation: 4,923,971 videos. TikTok worldwide enforcement actions; Worldwide; Q4 2020. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-videos-automation-2020-q4 |
| Videos removed by automationWorldwide · TikTok worldwide enforcement actionsLink to this fact | 8,832,345 videosQ1 2021Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticRaw Automation task category. From Q1 2026, AI Moderation is separately reported; this series excludes that new category. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Total videos removed, All, All, task_type, Automation. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Videos removed by automation: 8,832,345 videos. TikTok worldwide enforcement actions; Worldwide; Q1 2021. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-videos-automation-2021-q1 |
| Videos removed by automationWorldwide · TikTok worldwide enforcement actionsLink to this fact | 16,957,950 videosQ2 2021Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticRaw Automation task category. From Q1 2026, AI Moderation is separately reported; this series excludes that new category. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Total videos removed, All, All, task_type, Automation. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Videos removed by automation: 16,957,950 videos. TikTok worldwide enforcement actions; Worldwide; Q2 2021. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-videos-automation-2021-q2 |
| Videos removed by automationWorldwide · TikTok worldwide enforcement actionsLink to this fact | 31,009,160 videosQ3 2021Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticRaw Automation task category. From Q1 2026, AI Moderation is separately reported; this series excludes that new category. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Total videos removed, All, All, task_type, Automation. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Videos removed by automation: 31,009,160 videos. TikTok worldwide enforcement actions; Worldwide; Q3 2021. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-videos-automation-2021-q3 |
| Videos removed by automationWorldwide · TikTok worldwide enforcement actionsLink to this fact | 28,389,936 videosQ4 2021Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticRaw Automation task category. From Q1 2026, AI Moderation is separately reported; this series excludes that new category. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Total videos removed, All, All, task_type, Automation. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Videos removed by automation: 28,389,936 videos. TikTok worldwide enforcement actions; Worldwide; Q4 2021. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-videos-automation-2021-q4 |
| Videos removed by automationWorldwide · TikTok worldwide enforcement actionsLink to this fact | 34,726,592 videosQ1 2022Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticRaw Automation task category. From Q1 2026, AI Moderation is separately reported; this series excludes that new category. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Total videos removed, All, All, task_type, Automation. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Videos removed by automation: 34,726,592 videos. TikTok worldwide enforcement actions; Worldwide; Q1 2022. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-videos-automation-2022-q1 |
| Videos removed by automationWorldwide · TikTok worldwide enforcement actionsLink to this fact | 48,011,571 videosQ2 2022Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticRaw Automation task category. From Q1 2026, AI Moderation is separately reported; this series excludes that new category. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Total videos removed, All, All, task_type, Automation. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Videos removed by automation: 48,011,571 videos. TikTok worldwide enforcement actions; Worldwide; Q2 2022. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-videos-automation-2022-q2 |
| Videos removed by automationWorldwide · TikTok worldwide enforcement actionsLink to this fact | 53,287,839 videosQ3 2022Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticRaw Automation task category. From Q1 2026, AI Moderation is separately reported; this series excludes that new category. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Total videos removed, All, All, task_type, Automation. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Videos removed by automation: 53,287,839 videos. TikTok worldwide enforcement actions; Worldwide; Q3 2022. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-videos-automation-2022-q3 |
| Videos removed by automationWorldwide · TikTok worldwide enforcement actionsLink to this fact | 46,836,047 videosQ4 2022Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticRaw Automation task category. From Q1 2026, AI Moderation is separately reported; this series excludes that new category. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Total videos removed, All, All, task_type, Automation. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Videos removed by automation: 46,836,047 videos. TikTok worldwide enforcement actions; Worldwide; Q4 2022. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-videos-automation-2022-q4 |
| Videos removed by automationWorldwide · TikTok worldwide enforcement actionsLink to this fact | 53,494,911 videosQ1 2023Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticRaw Automation task category. From Q1 2026, AI Moderation is separately reported; this series excludes that new category. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Total videos removed, All, All, task_type, Automation. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Videos removed by automation: 53,494,911 videos. TikTok worldwide enforcement actions; Worldwide; Q1 2023. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-videos-automation-2023-q1 |
| Videos removed by automationWorldwide · TikTok worldwide enforcement actionsLink to this fact | 66,440,775 videosQ2 2023Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticRaw Automation task category. From Q1 2026, AI Moderation is separately reported; this series excludes that new category. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Total videos removed, All, All, task_type, Automation. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Videos removed by automation: 66,440,775 videos. TikTok worldwide enforcement actions; Worldwide; Q2 2023. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-videos-automation-2023-q2 |
| Videos removed by automationWorldwide · TikTok worldwide enforcement actionsLink to this fact | 88,721,552 videosQ3 2023Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticRaw Automation task category. From Q1 2026, AI Moderation is separately reported; this series excludes that new category. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Total videos removed, All, All, task_type, Automation. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Videos removed by automation: 88,721,552 videos. TikTok worldwide enforcement actions; Worldwide; Q3 2023. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-videos-automation-2023-q3 |
| Videos removed by automationWorldwide · TikTok worldwide enforcement actionsLink to this fact | 128,300,584 videosQ4 2023Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticRaw Automation task category. From Q1 2026, AI Moderation is separately reported; this series excludes that new category. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Total videos removed, All, All, task_type, Automation. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Videos removed by automation: 128,300,584 videos. TikTok worldwide enforcement actions; Worldwide; Q4 2023. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-videos-automation-2023-q4 |
| Videos removed by automationWorldwide · TikTok worldwide enforcement actionsLink to this fact | 129,335,793 videosQ1 2024Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticRaw Automation task category. From Q1 2026, AI Moderation is separately reported; this series excludes that new category. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Total videos removed, All, All, task_type, Automation. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Videos removed by automation: 129,335,793 videos. TikTok worldwide enforcement actions; Worldwide; Q1 2024. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-videos-automation-2024-q1 |
| Videos removed by automationWorldwide · TikTok worldwide enforcement actionsLink to this fact | 144,430,133 videosQ2 2024Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticRaw Automation task category. From Q1 2026, AI Moderation is separately reported; this series excludes that new category. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Total videos removed, All, All, task_type, Automation. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Videos removed by automation: 144,430,133 videos. TikTok worldwide enforcement actions; Worldwide; Q2 2024. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-videos-automation-2024-q2 |
| Videos removed by automationWorldwide · TikTok worldwide enforcement actionsLink to this fact | 118,268,578 videosQ3 2024Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticRaw Automation task category. From Q1 2026, AI Moderation is separately reported; this series excludes that new category. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Total videos removed, All, All, task_type, Automation. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Videos removed by automation: 118,268,578 videos. TikTok worldwide enforcement actions; Worldwide; Q3 2024. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-videos-automation-2024-q3 |
| Videos removed by automationWorldwide · TikTok worldwide enforcement actionsLink to this fact | 124,556,442 videosQ4 2024Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticRaw Automation task category. From Q1 2026, AI Moderation is separately reported; this series excludes that new category. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Total videos removed, All, All, task_type, Automation. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Videos removed by automation: 124,556,442 videos. TikTok worldwide enforcement actions; Worldwide; Q4 2024. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-videos-automation-2024-q4 |
| Videos removed by automationWorldwide · TikTok worldwide enforcement actionsLink to this fact | 184,378,987 videosQ1 2025Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticRaw Automation task category. From Q1 2026, AI Moderation is separately reported; this series excludes that new category. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Total videos removed, All, All, task_type, Automation. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Videos removed by automation: 184,378,987 videos. TikTok worldwide enforcement actions; Worldwide; Q1 2025. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-videos-automation-2025-q1 |
| Videos removed by automationWorldwide · TikTok worldwide enforcement actionsLink to this fact | 163,962,241 videosQ2 2025Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticRaw Automation task category. From Q1 2026, AI Moderation is separately reported; this series excludes that new category. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Total videos removed, All, All, task_type, Automation. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Videos removed by automation: 163,962,241 videos. TikTok worldwide enforcement actions; Worldwide; Q2 2025. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-videos-automation-2025-q2 |
| Videos removed by automationWorldwide · TikTok worldwide enforcement actionsLink to this fact | 186,608,081 videosQ3 2025Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticRaw Automation task category. From Q1 2026, AI Moderation is separately reported; this series excludes that new category. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Total videos removed, All, All, task_type, Automation. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Videos removed by automation: 186,608,081 videos. TikTok worldwide enforcement actions; Worldwide; Q3 2025. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-videos-automation-2025-q3 |
| Videos removed by automationWorldwide · TikTok worldwide enforcement actionsLink to this fact | 152,580,933 videosQ4 2025Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticRaw Automation task category. From Q1 2026, AI Moderation is separately reported; this series excludes that new category. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Total videos removed, All, All, task_type, Automation. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Videos removed by automation: 152,580,933 videos. TikTok worldwide enforcement actions; Worldwide; Q4 2025. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-videos-automation-2025-q4 |
| Videos removed by automationWorldwide · TikTok worldwide enforcement actionsLink to this fact | 147,864,952 videosQ1 2026Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticRaw Automation task category. From Q1 2026, AI Moderation is separately reported; this series excludes that new category. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Total videos removed, All, All, task_type, Automation. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Videos removed by automation: 147,864,952 videos. TikTok worldwide enforcement actions; Worldwide; Q1 2026. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-videos-automation-2026-q1 |
| Videos removedWorldwide · TikTok worldwide enforcement actionsLink to this fact | 43,086,543 videosQ3 2020Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticAll removed videos, including those subsequently restored. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Total videos removed, All, All, All, All. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Videos removed: 43,086,543 videos. TikTok worldwide enforcement actions; Worldwide; Q3 2020. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-videos-removed-2020-q3 |
| Videos removedWorldwide · TikTok worldwide enforcement actionsLink to this fact | 46,112,104 videosQ4 2020Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticAll removed videos, including those subsequently restored. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Total videos removed, All, All, All, All. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Videos removed: 46,112,104 videos. TikTok worldwide enforcement actions; Worldwide; Q4 2020. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-videos-removed-2020-q4 |
| Videos removedWorldwide · TikTok worldwide enforcement actionsLink to this fact | 61,951,327 videosQ1 2021Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticAll removed videos, including those subsequently restored. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Total videos removed, All, All, All, All. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Videos removed: 61,951,327 videos. TikTok worldwide enforcement actions; Worldwide; Q1 2021. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-videos-removed-2021-q1 |
| Videos removedWorldwide · TikTok worldwide enforcement actionsLink to this fact | 81,518,334 videosQ2 2021Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticAll removed videos, including those subsequently restored. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Total videos removed, All, All, All, All. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Videos removed: 81,518,334 videos. TikTok worldwide enforcement actions; Worldwide; Q2 2021. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-videos-removed-2021-q2 |
| Videos removedWorldwide · TikTok worldwide enforcement actionsLink to this fact | 91,445,802 videosQ3 2021Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticAll removed videos, including those subsequently restored. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Total videos removed, All, All, All, All. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Videos removed: 91,445,802 videos. TikTok worldwide enforcement actions; Worldwide; Q3 2021. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-videos-removed-2021-q3 |
| Videos removedWorldwide · TikTok worldwide enforcement actionsLink to this fact | 85,794,222 videosQ4 2021Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticAll removed videos, including those subsequently restored. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Total videos removed, All, All, All, All. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Videos removed: 85,794,222 videos. TikTok worldwide enforcement actions; Worldwide; Q4 2021. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-videos-removed-2021-q4 |
| Videos removedWorldwide · TikTok worldwide enforcement actionsLink to this fact | 102,305,516 videosQ1 2022Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticAll removed videos, including those subsequently restored. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Total videos removed, All, All, All, All. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Videos removed: 102,305,516 videos. TikTok worldwide enforcement actions; Worldwide; Q1 2022. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-videos-removed-2022-q1 |
| Videos removedWorldwide · TikTok worldwide enforcement actionsLink to this fact | 113,809,300 videosQ2 2022Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticAll removed videos, including those subsequently restored. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Total videos removed, All, All, All, All. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Videos removed: 113,809,300 videos. TikTok worldwide enforcement actions; Worldwide; Q2 2022. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-videos-removed-2022-q2 |
| Videos removedWorldwide · TikTok worldwide enforcement actionsLink to this fact | 110,954,663 videosQ3 2022Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticAll removed videos, including those subsequently restored. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Total videos removed, All, All, All, All. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Videos removed: 110,954,663 videos. TikTok worldwide enforcement actions; Worldwide; Q3 2022. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-videos-removed-2022-q3 |
| Videos removedWorldwide · TikTok worldwide enforcement actionsLink to this fact | 85,680,819 videosQ4 2022Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticAll removed videos, including those subsequently restored. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Total videos removed, All, All, All, All. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Videos removed: 85,680,819 videos. TikTok worldwide enforcement actions; Worldwide; Q4 2022. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-videos-removed-2022-q4 |
| Videos removedWorldwide · TikTok worldwide enforcement actionsLink to this fact | 91,003,510 videosQ1 2023Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticAll removed videos, including those subsequently restored. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Total videos removed, All, All, All, All. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Videos removed: 91,003,510 videos. TikTok worldwide enforcement actions; Worldwide; Q1 2023. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-videos-removed-2023-q1 |
| Videos removedWorldwide · TikTok worldwide enforcement actionsLink to this fact | 106,476,032 videosQ2 2023Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticAll removed videos, including those subsequently restored. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Total videos removed, All, All, All, All. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Videos removed: 106,476,032 videos. TikTok worldwide enforcement actions; Worldwide; Q2 2023. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-videos-removed-2023-q2 |
| Videos removedWorldwide · TikTok worldwide enforcement actionsLink to this fact | 136,530,418 videosQ3 2023Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticAll removed videos, including those subsequently restored. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Total videos removed, All, All, All, All. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Videos removed: 136,530,418 videos. TikTok worldwide enforcement actions; Worldwide; Q3 2023. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-videos-removed-2023-q3 |
| Videos removedWorldwide · TikTok worldwide enforcement actionsLink to this fact | 176,461,963 videosQ4 2023Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticAll removed videos, including those subsequently restored. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Total videos removed, All, All, All, All. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Videos removed: 176,461,963 videos. TikTok worldwide enforcement actions; Worldwide; Q4 2023. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-videos-removed-2023-q4 |
| Videos removedWorldwide · TikTok worldwide enforcement actionsLink to this fact | 166,997,307 videosQ1 2024Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticAll removed videos, including those subsequently restored. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Total videos removed, All, All, All, All. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Videos removed: 166,997,307 videos. TikTok worldwide enforcement actions; Worldwide; Q1 2024. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-videos-removed-2024-q1 |
| Videos removedWorldwide · TikTok worldwide enforcement actionsLink to this fact | 178,827,465 videosQ2 2024Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticAll removed videos, including those subsequently restored. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Total videos removed, All, All, All, All. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Videos removed: 178,827,465 videos. TikTok worldwide enforcement actions; Worldwide; Q2 2024. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-videos-removed-2024-q2 |
| Videos removedWorldwide · TikTok worldwide enforcement actionsLink to this fact | 147,875,561 videosQ3 2024Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticAll removed videos, including those subsequently restored. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Total videos removed, All, All, All, All. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Videos removed: 147,875,561 videos. TikTok worldwide enforcement actions; Worldwide; Q3 2024. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-videos-removed-2024-q3 |
| Videos removedWorldwide · TikTok worldwide enforcement actionsLink to this fact | 153,062,903 videosQ4 2024Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticAll removed videos, including those subsequently restored. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Total videos removed, All, All, All, All. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Videos removed: 153,062,903 videos. TikTok worldwide enforcement actions; Worldwide; Q4 2024. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-videos-removed-2024-q4 |
| Videos removedWorldwide · TikTok worldwide enforcement actionsLink to this fact | 211,193,115 videosQ1 2025Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticAll removed videos, including those subsequently restored. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Total videos removed, All, All, All, All. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Videos removed: 211,193,115 videos. TikTok worldwide enforcement actions; Worldwide; Q1 2025. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-videos-removed-2025-q1 |
| Videos removedWorldwide · TikTok worldwide enforcement actionsLink to this fact | 189,578,228 videosQ2 2025Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticAll removed videos, including those subsequently restored. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Total videos removed, All, All, All, All. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Videos removed: 189,578,228 videos. TikTok worldwide enforcement actions; Worldwide; Q2 2025. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-videos-removed-2025-q2 |
| Videos removedWorldwide · TikTok worldwide enforcement actionsLink to this fact | 204,534,932 videosQ3 2025Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticAll removed videos, including those subsequently restored. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Total videos removed, All, All, All, All. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Videos removed: 204,534,932 videos. TikTok worldwide enforcement actions; Worldwide; Q3 2025. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-videos-removed-2025-q3 |
| Videos removedWorldwide · TikTok worldwide enforcement actionsLink to this fact | 175,302,085 videosQ4 2025Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticAll removed videos, including those subsequently restored. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Total videos removed, All, All, All, All. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Videos removed: 175,302,085 videos. TikTok worldwide enforcement actions; Worldwide; Q4 2025. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-videos-removed-2025-q4 |
| Videos removedWorldwide · TikTok worldwide enforcement actionsLink to this fact | 184,012,576 videosQ1 2026Company disclosure | TikTok: Community Guidelines Enforcement Report: Q1 2026 and historical tablesAbout this statisticAll removed videos, including those subsequently restored. Quarterly counts reported by TikTok. Each category has its own definition; unreported periods are left blank. AI Moderation is listed separately from Q1 2026. Scope: TikTok. Table: Raw CSV: Total videos removed, All, All, All, All. Published: Exact date not disclosed. TikTok, Community Guidelines Enforcement Report: Q1 2026 and historical tables. Videos removed: 184,012,576 videos. TikTok worldwide enforcement actions; Worldwide; Q1 2026. https://www.tiktok.com/safety/en/transparency/cg-report Reference: https://celebian.com/tiktok-statistics#fact-videos-removed-2026-q1 |
| US adults who regularly get news on TikTokUnited States · US adultsLink to this fact | 3%Aug – Sept 2020Survey | Pew Research Center: News and information fact sheets: historical topline (PDF)About this statisticRegularly gets news on TikTok; percent of all US adults. Sample: American Trends Panel; 2025 wave: 5,153 adults. Earlier wave sample sizes not provided in this selected topline. Repeated cross-sectional survey estimates; sampling uncertainty applies. Scope: TikTok. Age: 18+. Table: Page 10, SOCIALNEWS2. Published: 2025-09-25. Pew Research Center, News and information fact sheets: historical topline (PDF). US adults who regularly get news on TikTok: 3%. US adults; United States; 2020-08-31 to 2020-09-07. https://www.pewresearch.org/wp-content/uploads/sites/20/2025/09/PJ_2025.09.25_news-information-fact-sheets_topline.pdf Reference: https://celebian.com/tiktok-statistics#fact-us-news-2020 |
| US adults who regularly get news on TikTokUnited States · US adultsLink to this fact | 6%Jul – Aug 2021Survey | Pew Research Center: News and information fact sheets: historical topline (PDF)About this statisticRegularly gets news on TikTok; percent of all US adults. Sample: American Trends Panel; 2025 wave: 5,153 adults. Earlier wave sample sizes not provided in this selected topline. Repeated cross-sectional survey estimates; sampling uncertainty applies. Scope: TikTok. Age: 18+. Table: Page 10, SOCIALNEWS2. Published: 2025-09-25. Pew Research Center, News and information fact sheets: historical topline (PDF). US adults who regularly get news on TikTok: 6%. US adults; United States; 2021-07-26 to 2021-08-08. https://www.pewresearch.org/wp-content/uploads/sites/20/2025/09/PJ_2025.09.25_news-information-fact-sheets_topline.pdf Reference: https://celebian.com/tiktok-statistics#fact-us-news-2021 |
| US adults who regularly get news on TikTokUnited States · US adultsLink to this fact | 10%Jul – Aug 2022Survey | Pew Research Center: News and information fact sheets: historical topline (PDF)About this statisticRegularly gets news on TikTok; percent of all US adults. Sample: American Trends Panel; 2025 wave: 5,153 adults. Earlier wave sample sizes not provided in this selected topline. Repeated cross-sectional survey estimates; sampling uncertainty applies. Scope: TikTok. Age: 18+. Table: Page 10, SOCIALNEWS2. Published: 2025-09-25. Pew Research Center, News and information fact sheets: historical topline (PDF). US adults who regularly get news on TikTok: 10%. US adults; United States; 2022-07-18 to 2022-08-21. https://www.pewresearch.org/wp-content/uploads/sites/20/2025/09/PJ_2025.09.25_news-information-fact-sheets_topline.pdf Reference: https://celebian.com/tiktok-statistics#fact-us-news-2022 |
| US adults who regularly get news on TikTokUnited States · US adultsLink to this fact | 14%Sept – Oct 2023Survey | Pew Research Center: News and information fact sheets: historical topline (PDF)About this statisticRegularly gets news on TikTok; percent of all US adults. Sample: American Trends Panel; 2025 wave: 5,153 adults. Earlier wave sample sizes not provided in this selected topline. Repeated cross-sectional survey estimates; sampling uncertainty applies. Scope: TikTok. Age: 18+. Table: Page 10, SOCIALNEWS2. Published: 2025-09-25. Pew Research Center, News and information fact sheets: historical topline (PDF). US adults who regularly get news on TikTok: 14%. US adults; United States; 2023-09-25 to 2023-10-01. https://www.pewresearch.org/wp-content/uploads/sites/20/2025/09/PJ_2025.09.25_news-information-fact-sheets_topline.pdf Reference: https://celebian.com/tiktok-statistics#fact-us-news-2023 |
| US adults who regularly get news on TikTokUnited States · US adultsLink to this fact | 17%Jul – Aug 2024Survey | Pew Research Center: News and information fact sheets: historical topline (PDF)About this statisticRegularly gets news on TikTok; percent of all US adults. Sample: American Trends Panel; 2025 wave: 5,153 adults. Earlier wave sample sizes not provided in this selected topline. Repeated cross-sectional survey estimates; sampling uncertainty applies. Scope: TikTok. Age: 18+. Table: Page 10, SOCIALNEWS2. Published: 2025-09-25. Pew Research Center, News and information fact sheets: historical topline (PDF). US adults who regularly get news on TikTok: 17%. US adults; United States; 2024-07-15 to 2024-08-04. https://www.pewresearch.org/wp-content/uploads/sites/20/2025/09/PJ_2025.09.25_news-information-fact-sheets_topline.pdf Reference: https://celebian.com/tiktok-statistics#fact-us-news-2024 |
| US adults who regularly get news on TikTokUnited States · US adultsLink to this fact | 20%Aug 2025Survey | Pew Research Center: News and information fact sheets: historical topline (PDF)About this statisticRegularly gets news on TikTok; percent of all US adults. Sample: American Trends Panel; 2025 wave: 5,153 adults. Earlier wave sample sizes not provided in this selected topline. Repeated cross-sectional survey estimates; sampling uncertainty applies. Scope: TikTok. Age: 18+. Table: Page 10, SOCIALNEWS2. Published: 2025-09-25. Pew Research Center, News and information fact sheets: historical topline (PDF). US adults who regularly get news on TikTok: 20%. US adults; United States; 2025-08-18 to 2025-08-24. https://www.pewresearch.org/wp-content/uploads/sites/20/2025/09/PJ_2025.09.25_news-information-fact-sheets_topline.pdf Reference: https://celebian.com/tiktok-statistics#fact-us-news-2025 |
| US consumers who have used TikTok for searchUnited States · Surveyed US consumersLink to this fact | 41%2024 surveySurvey | Adobe Express: Using TikTok as a search engineAbout this statisticConsumers reporting that they have used TikTok as a search engine; not a share of TikTok users. Sample: 2026: 807 consumers and a separate sample of 200 small business owners. 2024 base not restated in current comparison. The source lists both January and February 2026 as collection months. The 2024 and 2026 surveys use separate samples. Adobe’s reuse terms apply; its figures are linked rather than included in downloads. Scope: TikTok. Table: Article findings. Published: 2026-02-17. Adobe Express, Using TikTok as a search engine. US consumers who have used TikTok for search: 41%. Surveyed US consumers; United States; 2024 survey. https://www.adobe.com/express/learn/blog/using-tiktok-as-a-search-engine Reference: https://celebian.com/tiktok-statistics#fact-search-consumers-2024 |
| US consumers who have used TikTok for searchUnited States · Surveyed US consumersLink to this fact | 49%2026 surveySurvey | Adobe Express: Using TikTok as a search engineAbout this statisticConsumers reporting that they have used TikTok as a search engine; not a share of TikTok users. Sample: 2026: 807 consumers and a separate sample of 200 small business owners. 2024 base not restated in current comparison. The source lists both January and February 2026 as collection months. The 2024 and 2026 surveys use separate samples. Adobe’s reuse terms apply; its figures are linked rather than included in downloads. Scope: TikTok. Table: Article findings. Published: 2026-02-17. Adobe Express, Using TikTok as a search engine. US consumers who have used TikTok for search: 49%. Surveyed US consumers; United States; 2026 survey. https://www.adobe.com/express/learn/blog/using-tiktok-as-a-search-engine Reference: https://celebian.com/tiktok-statistics#fact-search-consumers-2026 |
| Cumulative consumer in-app spending milestoneWorldwide · Consumer spending through Apple App Store and Google PlayLink to this fact | 15 billion USDMilestone reported August 2024Panel estimate | Sensor Tower: TikTok breaks $15 billion in lifetime consumer spendAbout this statisticCumulative in-app consumer spending; not Shop sales or platform net revenue. Milestone, not a precise collection-day total. Includes Douyin and musical.ly. Excludes third-party Android stores in China. Scope: TikTok + Douyin + pre-merger musical.ly. Table: Article findings. Published: 2024-08. Sensor Tower, TikTok breaks $15 billion in lifetime consumer spend. Cumulative consumer in-app spending milestone: 15 billion USD. Consumer spending through Apple App Store and Google Play; Worldwide; Milestone reported August 2024. https://sensortower.com/blog/tiktok-breaks-usd15-billion-barrier-in-lifetime-consumer-spend Reference: https://celebian.com/tiktok-statistics#fact-lifetime-spend-2024 |
| US TikTok Shop sales forecastUnited States · US sales through TikTok ShopLink to this fact | 15.82 billion USD2025 forecast, published December 2025Forecast | EMARKETER: TikTok Shop US social commerce forecastAbout this statisticProvider forecast for US TikTok Shop sales; not confirmed annual sales, consumer in-app spending or TikTok revenue. Forecast vintage December 2025. 2026 is an open lower bound, not an exact $20 billion estimate. Scope: TikTok. Table: US TikTok Shop sales forecast. Published: 2025-12-09. EMARKETER, TikTok Shop US social commerce forecast. US TikTok Shop sales forecast: 15.82 billion USD. US sales through TikTok Shop; United States; 2025 forecast, published December 2025. https://www.emarketer.com/press-releases/tiktok-shop-makes-up-nearly-20-of-social-commerce-in-2025/ Reference: https://celebian.com/tiktok-statistics#fact-shop-us-sales-2025 |
| US TikTok Shop sales forecastUnited States · US sales through TikTok ShopLink to this fact | 20 billion USD (more than)2026 forecast, published December 2025Forecast | EMARKETER: TikTok Shop US social commerce forecastAbout this statisticProvider forecast for US TikTok Shop sales; not confirmed annual sales, consumer in-app spending or TikTok revenue. Forecast vintage December 2025. 2026 is an open lower bound, not an exact $20 billion estimate. Scope: TikTok. Table: US TikTok Shop sales forecast. Published: 2025-12-09. EMARKETER, TikTok Shop US social commerce forecast. US TikTok Shop sales forecast: 20 billion USD (more than). US sales through TikTok Shop; United States; 2026 forecast, published December 2025. https://www.emarketer.com/press-releases/tiktok-shop-makes-up-nearly-20-of-social-commerce-in-2025/ Reference: https://celebian.com/tiktok-statistics#fact-shop-us-sales-2026 |
| US adults who use TikTok dailyUnited States · All US adults, including non-usersLink to this fact | 24%24 February–2 March 2025Survey | Pew Research Center: Americans’ social media use 2025About this statisticUse at least once a day. The denominator is all US adults, not TikTok users. Sample: 5,123 US adults; American Trends Panel. Scope: TikTok. Age: 18+. Table: How often do Americans use social media?. Published: 2025-11-20. Pew Research Center, Americans’ social media use 2025. US adults who use TikTok daily: 24%. All US adults, including non-users; United States; 24 February–2 March 2025. https://www.pewresearch.org/internet/2025/11/20/americans-social-media-use-2025/ Reference: https://celebian.com/tiktok-statistics#fact-us-daily-2025 |
| Aggregate US adult daily TikTok timeUnited States · US adult TikTok users; aggregate timeLink to this fact | 684 million minutes per day2019 estimatePanel estimate | EMARKETER: The social media era: total daily time (PDF)About this statisticTotal daily minutes across US adults, not average minutes per person. Published in June 2023. The 2023–2025 figures are forecasts made at that time. Scope: TikTok, any device. Age: 18+. Table: Total daily minutes chart; source June 2023. Published: Exact date not disclosed. EMARKETER, The social media era: total daily time (PDF). Aggregate US adult daily TikTok time: 684 million minutes per day. US adult TikTok users; aggregate time; United States; 2019 estimate. https://www.emarketer.com/uploads/pdf/email/EMKT2024_AudDev_SocialMediaEra.pdf Reference: https://celebian.com/tiktok-statistics#fact-us-total-minutes-2019 |
| Aggregate US adult daily TikTok timeUnited States · US adult TikTok users; aggregate timeLink to this fact | 2,014 million minutes per day2020 estimatePanel estimate | EMARKETER: The social media era: total daily time (PDF)About this statisticTotal daily minutes across US adults, not average minutes per person. Published in June 2023. The 2023–2025 figures are forecasts made at that time. Scope: TikTok, any device. Age: 18+. Table: Total daily minutes chart; source June 2023. Published: Exact date not disclosed. EMARKETER, The social media era: total daily time (PDF). Aggregate US adult daily TikTok time: 2,014 million minutes per day. US adult TikTok users; aggregate time; United States; 2020 estimate. https://www.emarketer.com/uploads/pdf/email/EMKT2024_AudDev_SocialMediaEra.pdf Reference: https://celebian.com/tiktok-statistics#fact-us-total-minutes-2020 |
| Aggregate US adult daily TikTok timeUnited States · US adult TikTok users; aggregate timeLink to this fact | 3,138 million minutes per day2021 estimatePanel estimate | EMARKETER: The social media era: total daily time (PDF)About this statisticTotal daily minutes across US adults, not average minutes per person. Published in June 2023. The 2023–2025 figures are forecasts made at that time. Scope: TikTok, any device. Age: 18+. Table: Total daily minutes chart; source June 2023. Published: Exact date not disclosed. EMARKETER, The social media era: total daily time (PDF). Aggregate US adult daily TikTok time: 3,138 million minutes per day. US adult TikTok users; aggregate time; United States; 2021 estimate. https://www.emarketer.com/uploads/pdf/email/EMKT2024_AudDev_SocialMediaEra.pdf Reference: https://celebian.com/tiktok-statistics#fact-us-total-minutes-2021 |
| Aggregate US adult daily TikTok timeUnited States · US adult TikTok users; aggregate timeLink to this fact | 3,997 million minutes per day2022 estimatePanel estimate | EMARKETER: The social media era: total daily time (PDF)About this statisticTotal daily minutes across US adults, not average minutes per person. Published in June 2023. The 2023–2025 figures are forecasts made at that time. Scope: TikTok, any device. Age: 18+. Table: Total daily minutes chart; source June 2023. Published: Exact date not disclosed. EMARKETER, The social media era: total daily time (PDF). Aggregate US adult daily TikTok time: 3,997 million minutes per day. US adult TikTok users; aggregate time; United States; 2022 estimate. https://www.emarketer.com/uploads/pdf/email/EMKT2024_AudDev_SocialMediaEra.pdf Reference: https://celebian.com/tiktok-statistics#fact-us-total-minutes-2022 |
| Aggregate US adult daily TikTok timeUnited States · US adult TikTok users; aggregate timeLink to this fact | 4,428 million minutes per day2023 forecastForecast | EMARKETER: The social media era: total daily time (PDF)About this statisticTotal daily minutes across US adults, not average minutes per person. Published in June 2023. The 2023–2025 figures are forecasts made at that time. Scope: TikTok, any device. Age: 18+. Table: Total daily minutes chart; source June 2023. Published: Exact date not disclosed. EMARKETER, The social media era: total daily time (PDF). Aggregate US adult daily TikTok time: 4,428 million minutes per day. US adult TikTok users; aggregate time; United States; 2023 forecast. https://www.emarketer.com/uploads/pdf/email/EMKT2024_AudDev_SocialMediaEra.pdf Reference: https://celebian.com/tiktok-statistics#fact-us-total-minutes-2023 |
| Aggregate US adult daily TikTok timeUnited States · US adult TikTok users; aggregate timeLink to this fact | 4,801 million minutes per day2024 forecastForecast | EMARKETER: The social media era: total daily time (PDF)About this statisticTotal daily minutes across US adults, not average minutes per person. Published in June 2023. The 2023–2025 figures are forecasts made at that time. Scope: TikTok, any device. Age: 18+. Table: Total daily minutes chart; source June 2023. Published: Exact date not disclosed. EMARKETER, The social media era: total daily time (PDF). Aggregate US adult daily TikTok time: 4,801 million minutes per day. US adult TikTok users; aggregate time; United States; 2024 forecast. https://www.emarketer.com/uploads/pdf/email/EMKT2024_AudDev_SocialMediaEra.pdf Reference: https://celebian.com/tiktok-statistics#fact-us-total-minutes-2024 |
| Aggregate US adult daily TikTok timeUnited States · US adult TikTok users; aggregate timeLink to this fact | 5,190 million minutes per day2025 forecastForecast | EMARKETER: The social media era: total daily time (PDF)About this statisticTotal daily minutes across US adults, not average minutes per person. Published in June 2023. The 2023–2025 figures are forecasts made at that time. Scope: TikTok, any device. Age: 18+. Table: Total daily minutes chart; source June 2023. Published: Exact date not disclosed. EMARKETER, The social media era: total daily time (PDF). Aggregate US adult daily TikTok time: 5,190 million minutes per day. US adult TikTok users; aggregate time; United States; 2025 forecast. https://www.emarketer.com/uploads/pdf/email/EMKT2024_AudDev_SocialMediaEra.pdf Reference: https://celebian.com/tiktok-statistics#fact-us-total-minutes-2025 |
| Mexico adult ad reachMexico · Adults reachable through TikTok advertising toolsLink to this fact | 99.0 million accountsLate 2025Advertising estimate | DataReportal: Digital 2026: Mexico (late-2025 data)About this statisticPotential adult advertising audience in this market. October 2025 reporting snapshot; no exact collection day disclosed. Accounts available through TikTok’s adult advertising tools. Country coverage and reporting methods can change between snapshots. Scope: TikTok. Age: 18+. Table: TikTok users in Mexico in 2026. Published: Exact date not disclosed. DataReportal, Digital 2026: Mexico (late-2025 data). Mexico adult ad reach: 99.0 million accounts. Adults reachable through TikTok advertising tools; Mexico; Late 2025. https://datareportal.com/reports/digital-2026-mexico Reference: https://celebian.com/tiktok-statistics#fact-ad-reach-mexico-2025-10 |
| Pakistan adult ad reachPakistan · Adults reachable through TikTok advertising toolsLink to this fact | 79.9 million accountsLate 2025Advertising estimate | DataReportal: Digital 2026: Pakistan (late-2025 data)About this statisticPotential adult advertising audience in this market. October 2025 reporting snapshot; no exact collection day disclosed. Accounts available through TikTok’s adult advertising tools. Country coverage and reporting methods can change between snapshots. Scope: TikTok. Age: 18+. Table: TikTok users in Pakistan in 2026. Published: Exact date not disclosed. DataReportal, Digital 2026: Pakistan (late-2025 data). Pakistan adult ad reach: 79.9 million accounts. Adults reachable through TikTok advertising tools; Pakistan; Late 2025. https://datareportal.com/reports/digital-2026-pakistan Reference: https://celebian.com/tiktok-statistics#fact-ad-reach-pakistan-2025-10 |
| Vietnam adult ad reachVietnam · Adults reachable through TikTok advertising toolsLink to this fact | 76.1 million accountsLate 2025Advertising estimate | DataReportal: Digital 2026: Vietnam (late-2025 data)About this statisticPotential adult advertising audience in this market. October 2025 reporting snapshot; no exact collection day disclosed. Accounts available through TikTok’s adult advertising tools. Country coverage and reporting methods can change between snapshots. Scope: TikTok. Age: 18+. Table: TikTok users in Vietnam in 2026. Published: Exact date not disclosed. DataReportal, Digital 2026: Vietnam (late-2025 data). Vietnam adult ad reach: 76.1 million accounts. Adults reachable through TikTok advertising tools; Vietnam; Late 2025. https://datareportal.com/reports/digital-2026-vietnam Reference: https://celebian.com/tiktok-statistics#fact-ad-reach-vietnam-2025-10 |
| Russia adult ad reachRussia · Adults reachable through TikTok advertising toolsLink to this fact | 66.7 million accountsLate 2025Advertising estimate | DataReportal: Digital 2026: Russia (late-2025 data)About this statisticPotential adult advertising audience in this market. October 2025 reporting snapshot; no exact collection day disclosed. Accounts available through TikTok’s adult advertising tools. Country coverage and reporting methods can change between snapshots. Scope: TikTok. Age: 18+. Table: TikTok users in Russia in 2026. Published: Exact date not disclosed. DataReportal, Digital 2026: Russia (late-2025 data). Russia adult ad reach: 66.7 million accounts. Adults reachable through TikTok advertising tools; Russia; Late 2025. https://datareportal.com/reports/digital-2026-russian-federation Reference: https://celebian.com/tiktok-statistics#fact-ad-reach-russia-2025-10 |
| Philippines adult ad reachPhilippines · Adults reachable through TikTok advertising toolsLink to this fact | 64.0 million accountsLate 2025Advertising estimate | DataReportal: Digital 2026: Philippines (late-2025 data)About this statisticPotential adult advertising audience in this market. October 2025 reporting snapshot; no exact collection day disclosed. Accounts available through TikTok’s adult advertising tools. Country coverage and reporting methods can change between snapshots. Scope: TikTok. Age: 18+. Table: TikTok users in Philippines in 2026. Published: Exact date not disclosed. DataReportal, Digital 2026: Philippines (late-2025 data). Philippines adult ad reach: 64.0 million accounts. Adults reachable through TikTok advertising tools; Philippines; Late 2025. https://datareportal.com/reports/digital-2026-philippines Reference: https://celebian.com/tiktok-statistics#fact-ad-reach-philippines-2025-10 |
| Bangladesh adult ad reachBangladesh · Adults reachable through TikTok advertising toolsLink to this fact | 56.2 million accountsLate 2025Advertising estimate | DataReportal: Digital 2026: Bangladesh (late-2025 data)About this statisticPotential adult advertising audience in this market. October 2025 reporting snapshot; no exact collection day disclosed. Accounts available through TikTok’s adult advertising tools. Country coverage and reporting methods can change between snapshots. Scope: TikTok. Age: 18+. Table: TikTok users in Bangladesh in 2026. Published: Exact date not disclosed. DataReportal, Digital 2026: Bangladesh (late-2025 data). Bangladesh adult ad reach: 56.2 million accounts. Adults reachable through TikTok advertising tools; Bangladesh; Late 2025. https://datareportal.com/reports/digital-2026-bangladesh Reference: https://celebian.com/tiktok-statistics#fact-ad-reach-bangladesh-2025-10 |
| Egypt adult ad reachEgypt · Adults reachable through TikTok advertising toolsLink to this fact | 48.8 million accountsLate 2025Advertising estimate | DataReportal: Digital 2026: Egypt (late-2025 data)About this statisticPotential adult advertising audience in this market. October 2025 reporting snapshot; no exact collection day disclosed. Accounts available through TikTok’s adult advertising tools. Country coverage and reporting methods can change between snapshots. Scope: TikTok. Age: 18+. Table: TikTok users in Egypt in 2026. Published: Exact date not disclosed. DataReportal, Digital 2026: Egypt (late-2025 data). Egypt adult ad reach: 48.8 million accounts. Adults reachable through TikTok advertising tools; Egypt; Late 2025. https://datareportal.com/reports/digital-2026-egypt Reference: https://celebian.com/tiktok-statistics#fact-ad-reach-egypt-2025-10 |
| Average videos published per weekWorldwide · Metricool’s worldwide TikTok account sampleLink to this fact | 2.25 videos per weekJanuary–February 2025Content sample | Metricool: TikTok study 2026: full report (PDF)About this statisticAverage weekly video posting frequency in the study’s account sample. Formula: Source-reported average videos per week Aggregation: Mean. Sample: 2,314,756 posts from more than 92,000 accounts across January–February 2025 and 2026. Metricool-connected accounts; accounts without publications and posts with zero impressions or zero interactions were excluded. Outliers retained. The study compares two samples, not a stated matched-account panel. Scope: TikTok. Table: PDF page 7; methodology page 38. Published: 2026-05-12. Metricool, TikTok study 2026: full report (PDF). Average videos published per week: 2.25 videos per week. Metricool’s worldwide TikTok account sample; Worldwide; January–February 2025. https://metricool.com/wp-content/uploads/tiktok-study-2026-EN.pdf Reference: https://celebian.com/tiktok-statistics#fact-metricool-posts-week-2025-full |
| Average views per videoWorldwide · Metricool’s worldwide TikTok account sampleLink to this fact | 47,883.74 views per videoJanuary–February 2025Content sample | Metricool: TikTok study 2026: full report (PDF)About this statisticMean TikTok video views in the study’s sample. Formula: Arithmetic mean of video views Aggregation: Mean. Sample: 2,314,756 posts from more than 92,000 accounts across January–February 2025 and 2026. Metricool-connected accounts; accounts without publications and posts with zero impressions or zero interactions were excluded. Outliers retained. The study compares two samples, not a stated matched-account panel. Scope: TikTok. Table: PDF page 7; methodology page 38. Published: 2026-05-12. Metricool, TikTok study 2026: full report (PDF). Average views per video: 47,883.74 views per video. Metricool’s worldwide TikTok account sample; Worldwide; January–February 2025. https://metricool.com/wp-content/uploads/tiktok-study-2026-EN.pdf Reference: https://celebian.com/tiktok-statistics#fact-metricool-views-video-2025-full |
| Average video lengthWorldwide · Metricool’s worldwide TikTok account sampleLink to this fact | 45.76 secondsJanuary–February 2025Content sample | Metricool: TikTok study 2026: full report (PDF)About this statisticMean length of videos in the study’s sample. This measures video length, not viewing time. Formula: Arithmetic mean of video duration in seconds Aggregation: Mean. Sample: 2,314,756 posts from more than 92,000 accounts across January–February 2025 and 2026. Metricool-connected accounts; accounts without publications and posts with zero impressions or zero interactions were excluded. Outliers retained. The study compares two samples, not a stated matched-account panel. Scope: TikTok. Table: PDF page 8; methodology page 38. Published: 2026-05-12. Metricool, TikTok study 2026: full report (PDF). Average video length: 45.76 seconds. Metricool’s worldwide TikTok account sample; Worldwide; January–February 2025. https://metricool.com/wp-content/uploads/tiktok-study-2026-EN.pdf Reference: https://celebian.com/tiktok-statistics#fact-metricool-video-duration-2025-full |
| Average videos published per weekWorldwide · Metricool’s worldwide TikTok account sampleLink to this fact | 2.54 videos per weekJanuary–February 2026Content sample | Metricool: TikTok study 2026: full report (PDF)About this statisticAverage weekly video posting frequency in the study’s account sample. Formula: Source-reported average videos per week Aggregation: Mean. Sample: 2,314,756 posts from more than 92,000 accounts across January–February 2025 and 2026. Metricool-connected accounts; accounts without publications and posts with zero impressions or zero interactions were excluded. Outliers retained. The study compares two samples, not a stated matched-account panel. Scope: TikTok. Table: PDF page 7; methodology page 38. Published: 2026-05-12. Metricool, TikTok study 2026: full report (PDF). Average videos published per week: 2.54 videos per week. Metricool’s worldwide TikTok account sample; Worldwide; January–February 2026. https://metricool.com/wp-content/uploads/tiktok-study-2026-EN.pdf Reference: https://celebian.com/tiktok-statistics#fact-metricool-posts-week-2026-full |
| Average views per videoWorldwide · Metricool’s worldwide TikTok account sampleLink to this fact | 32,895.07 views per videoJanuary–February 2026Content sample | Metricool: TikTok study 2026: full report (PDF)About this statisticMean TikTok video views in the study’s sample. Formula: Arithmetic mean of video views Aggregation: Mean. Sample: 2,314,756 posts from more than 92,000 accounts across January–February 2025 and 2026. Metricool-connected accounts; accounts without publications and posts with zero impressions or zero interactions were excluded. Outliers retained. The study compares two samples, not a stated matched-account panel. Scope: TikTok. Table: PDF page 7; methodology page 38. Published: 2026-05-12. Metricool, TikTok study 2026: full report (PDF). Average views per video: 32,895.07 views per video. Metricool’s worldwide TikTok account sample; Worldwide; January–February 2026. https://metricool.com/wp-content/uploads/tiktok-study-2026-EN.pdf Reference: https://celebian.com/tiktok-statistics#fact-metricool-views-video-2026-full |
| Average video lengthWorldwide · Metricool’s worldwide TikTok account sampleLink to this fact | 45.94 secondsJanuary–February 2026Content sample | Metricool: TikTok study 2026: full report (PDF)About this statisticMean length of videos in the study’s sample. This measures video length, not viewing time. Formula: Arithmetic mean of video duration in seconds Aggregation: Mean. Sample: 2,314,756 posts from more than 92,000 accounts across January–February 2025 and 2026. Metricool-connected accounts; accounts without publications and posts with zero impressions or zero interactions were excluded. Outliers retained. The study compares two samples, not a stated matched-account panel. Scope: TikTok. Table: PDF page 8; methodology page 38. Published: 2026-05-12. Metricool, TikTok study 2026: full report (PDF). Average video length: 45.94 seconds. Metricool’s worldwide TikTok account sample; Worldwide; January–February 2026. https://metricool.com/wp-content/uploads/tiktok-study-2026-EN.pdf Reference: https://celebian.com/tiktok-statistics#fact-metricool-video-duration-2026-full |
| Over-one-minute videos: higher median reachNot specified · TikTok videos in Buffer’s 1.1-million-video analysisLink to this fact | 43.2% higher median reachStudy published March 2025; collection dates not disclosedContent sample | Buffer: TikTok video length: analysis of 1.1 million videosAbout this statisticMedian reach of videos over 60 seconds, relative to videos lasting 30–60 seconds. Formula: (Median for over-60-second videos / median for 30–60-second videos − 1) × 100 Aggregation: Relative difference between group medians. Sample: 1.1 million TikTok videos; collection period not disclosed. Different length groups contain different videos and topics. Longer group covers over 60 seconds through 10 minutes. Publication year is not an observation year; these medians are distinct from Metricool’s mean view counts. Scope: TikTok. Table: Length comparison: over 60 seconds vs 30–60 seconds. Published: 2025-03-17. Buffer, TikTok video length: analysis of 1.1 million videos. Over-one-minute videos: higher median reach: 43.2% higher median reach. TikTok videos in Buffer’s 1.1-million-video analysis; Not specified; Study published March 2025; collection dates not disclosed. https://buffer.com/resources/longer-tiktoks-get-more-views-data/ Reference: https://celebian.com/tiktok-statistics#fact-buffer-reach-duration-relative-2025 |
| Over-one-minute videos: higher median watch timeNot specified · TikTok videos in Buffer’s 1.1-million-video analysisLink to this fact | 63.8% higher median watch timeStudy published March 2025; collection dates not disclosedContent sample | Buffer: TikTok video length: analysis of 1.1 million videosAbout this statisticMedian watch time of videos over 60 seconds, relative to videos lasting 30–60 seconds. Formula: (Median for over-60-second videos / median for 30–60-second videos − 1) × 100 Aggregation: Relative difference between group medians. Sample: 1.1 million TikTok videos; collection period not disclosed. Different length groups contain different videos and topics. Longer group covers over 60 seconds through 10 minutes. Publication year is not an observation year; these medians are distinct from Metricool’s mean view counts. Scope: TikTok. Table: Length comparison: over 60 seconds vs 30–60 seconds. Published: 2025-03-17. Buffer, TikTok video length: analysis of 1.1 million videos. Over-one-minute videos: higher median watch time: 63.8% higher median watch time. TikTok videos in Buffer’s 1.1-million-video analysis; Not specified; Study published March 2025; collection dates not disclosed. https://buffer.com/resources/longer-tiktoks-get-more-views-data/ Reference: https://celebian.com/tiktok-statistics#fact-buffer-watch-duration-relative-2025 |
| US TikTok app time per userUnited States · US TikTok app users in Sensor Tower’s estimatesLink to this fact | 75 minutes per dayMarch 2025App usage estimate | Sensor Tower: TikTok averts US service interruption: usage findingsAbout this statisticAverage daily time per US TikTok app user reported for March 2025. Aggregation: Mean daily minutes per user. Sample: Sensor Tower app-usage estimates; panel size and age coverage not disclosed in the public summary. The summary does not give a full device or active-user definition. This per-user monthly figure is not the same measure as EMARKETER’s annual aggregate US adult forecast. Scope: TikTok mobile app. Table: Public summary: time spent remains high. Published: Exact date not disclosed. Sensor Tower, TikTok averts US service interruption: usage findings. US TikTok app time per user: 75 minutes per day. US TikTok app users in Sensor Tower’s estimates; United States; March 2025. https://sensortower.com/tiktok-averts-us-service-interruption-report Reference: https://celebian.com/tiktok-statistics#fact-us-app-minutes-2025-03 |
| Change in aggregate US TikTok app timeUnited States · US TikTok app users in Sensor Tower’s estimatesLink to this fact | -12%Q4 2024 vs Q4 2023App usage estimate | Sensor Tower: Is it tick tock boom for TikTok?About this statisticYear-over-year change in total estimated US hours engaged on TikTok in Q4 2024. Formula: Hours engaged uses average time per user × daily active users; change is relative to Q4 2023. Aggregation: Year-over-year change in aggregate hours. Sample: Sensor Tower app-usage estimates; sample size and age coverage not disclosed in the public summary. A quarterly mobile-app estimate, with different coverage and periods from EMARKETER’s annual US adult, any-device forecast. It cannot measure that forecast’s numerical error. Scope: TikTok mobile app. Table: Key takeaways: US hours engaged. Published: 2025-01. Sensor Tower, Is it tick tock boom for TikTok?. Change in aggregate US TikTok app time: -12%. US TikTok app users in Sensor Tower’s estimates; United States; Q4 2024 vs Q4 2023. https://sensortower.com/blog/is-it-tick-tock-boom-for-tiktok Reference: https://celebian.com/tiktok-statistics#fact-us-app-hours-change-2024-q4 |
We’re here to help you build your TikTok presence, with practical guides, free tools and follower packages for profiles and likes and views for videos. Visit each service page for its current options and terms, or contact support with product questions.
Commercial disclosure: Celebian sells TikTok engagement services.
We bring together original reports from TikTok, research publishers and survey teams. Each figure keeps its date, audience and source, so you can find the right number for your question.
Expanded the original article with newer audience, search, creator, shopping and app-use figures. Added ten-market comparisons, infographics, clear takeaways, historical data, citations, downloads and an engagement calculator. Research tables and tools now sit in expandable sections, with more answers to common questions.
Published on as “TikTok Statistics to Know in 2024”. The original publication date is listed in Celebian’s blog archive.
April 2026 observations. Ad-tool estimates can exceed local adult populations; they are not a census of unique people.
Douyin is a separate platform. The report does not provide a China-specific TikTok advertising audience.
TikTok’s announcement reports a lower-bound milestone for its monthly audience.
TikTok’s announcement reports a lower-bound milestone for its monthly audience.
Published in 2026 using earlier survey results; it does not report a new 2026 adoption survey.
The current page includes its 2026 survey and a 2024 comparison. Adobe limits reuse to noncommercial purposes, so its figures are excluded from downloads.
Public report summary: March 2025 app use. The summary does not detail age coverage, devices or the active-user denominator.
Reports estimated US hours engaged in Q4 2024 versus Q4 2023, based on time per user and daily active users.
June 2023 estimate/forecast vintage. Historical estimates and forecasts are not subsequently verified outcomes.
January–February 2025 and 2026 samples. Pages 7–8 contain the overview figures; page 38 explains the methods.
Published March 2025. Collection dates are not disclosed; results compare medians across video-length groups.
Published in August 2024. The exact publication day could not be confirmed.
The report reviewed covers January–March 2026 and includes downloadable tables for earlier quarters. The publication day is not stated.