Does a higher view count change what someone watches, and can a boost make a difference to the videos you post next? Our studies found more clip openings with a higher displayed count and more For You views on later posts after accounts were assigned a views package.
The early numbers for followers, music and sales were also encouraging, although they didn’t give us a clear answer yet. Here you can explore what we tested, see the results and find ideas for your next video.
From the first glance to what happens next
Explore what we found about choosing a video, the next few uploads and the results that followed.
Does the count change the click?
The share of people who opened a clip with 1,000 or 10,000 displayed views.
1,124 adult viewers · Research profile gridExplore the browsing study 02 / Later videos+654What about the next post?
Extra For You views per later video, on average, for accounts assigned the package.
64 accounts · Checked at 72 hoursFollow the account study 03 / Followers, music and salesStilllearning
Does attention turn into action?
The early numbers looked encouraging, although we don’t have a clear answer yet.
30-day results · Same accountsLook beyond the view countThe first study looked at how displayed counts changed people’s choices. The later-video and 30-day results came from the same accounts, so those articles describe two parts of the same account study.
Our original TikTok studies
How view counts influence first impressions
In our browsing study of 1,124 adult TikTok viewers, 31.3% opened a clip when it showed 10,000 views, compared with 24.2% when it showed 1,000. That works out to about 29% more openings in the research profile grid, suggesting the number beside a video can play a part in someone’s first impression.
What happened to the next videos after a views boost?
We paired 64 similar accounts and assigned one in each pair a single 1,000-view package. Those accounts recorded an average of 654 more For You views per later post at 72 hours, even though the later videos received no purchased engagement.
When we left out the strongest result and its paired account, the difference fell to 405 extra views per post and stayed positive. The article explains what that can tell you when planning your next few uploads.
Early findings on followers, music and sales
We followed the same accounts for 30 days to look at follower growth, music activity and completed orders. The views-package group did slightly better across the three comparisons, although the small groups and differences between accounts leave us without a clear answer about a reliable benefit.
Explore the wider world of TikTok
Alongside our own studies, we’ve gathered research published by TikTok and other original sources into two resources that can help you plan your content:
TikTok statistics
Our TikTok statistics reference brings together audience figures, country comparisons and creator benchmarks, with charts, dates and links to the sources. You can search the numbers, try the engagement calculator and download a worksheet for tracking your own posts.
Explore the statistics
TikTok trends and usage
Our guide to TikTok trends, popularity and usage looks at audience habits, search and shopping, helping you connect the wider story to ideas for your next video.
Explore TikTok trends
Put the research to work on your account
Start with a video you want people to notice, then think about what would make it worth their time:
- Give it a clear subject and a cover that helps someone understand what they’ll see.
- Get to the point in the opening and make the next step easy to follow.
- Keep a record of what you try and compare your posts at the same age.
- Track follows, music activity or completed orders alongside views, depending on your goal.
Our TikTok views packages offer a choice of quantities and delivery speeds for selected videos, while automatic views make ongoing ordering easier for regular uploads. The account study tested a single 1,000-view package with fast delivery, so automatic ordering is a separate service option.